Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.
Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.
Before my brothers and I became enlightened about staffing (meaning we got our teeth kicked in so many times we eventually woke up), we used to rely on the tried-and-true method of hiring people using the “Mirror Test.”