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Home » sales

Articles Tagged with ''sales''

Stepping over dollars to pick up dimes

The urge to save money can cause you to miss out on making more in return.
7 Power Blog
Al Levi
January 23, 2014

The first cautionary bit of advice I received from my dad was that I learn how to “avoid stepping over dollars to pick up dimes.” I was just a kid getting started in the family business. This seemed confusing to me so I asked him, “What does that mean?”


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Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
Adams Hudson
December 19, 2013

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


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The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
Adams Hudson
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Five tools to power your business

Assess your future technology needs to keep your company competitive.
7 Power Blog
Al Levi
September 20, 2013

As contractors, we love spending money on any new tools we can get our hands on for the trades we do, but not so much when it comes to stepping up and investing in other powerful business technology tools.


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Great opening = great close

Use attention-grabbing statements relevant to customers’ needs.
Adams Hudson
June 25, 2013

 How well you close is perhaps the ultimate judge of your sales success. But how you open has a lot to do with whether you get to close at all!


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Customers are Raising the Bar

Keep them by exceeding their expectations.
Adams Hudson
April 19, 2013
What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.
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The Most Powerful Marketing

Publicity can increase the name recognition, image and brand of your company.
Adams Hudson
March 15, 2013
Publicity can increase the name recognition, image and brand of your company.
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Authenticity in the Sales Process

Be comfortable with yourself and customers will be comfortable with you.
Kenny Chapman headshot with a white round border frame, 200x200
Kenny Chapman
February 13, 2013
With all the time I spend on the road coaching and training technicians, I'm always impressed by the quality of people with whom I work.
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7 tips to rake in more leads

Adams Hudson
October 1, 2012
Your marketing needs to be more efficient and precisely focused. 
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Customer reviews count

Adams Hudson
September 1, 2012
Online comments make a big impact on whether you get more customers.
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