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Home » sales

Articles Tagged with ''sales''

AI, Circuit board
Guest Editorial | Chris Lollini

Has AI killed the need for local SEO?

The New Reality for plumbing and HVAC Marketing.
Chris Lollini
May 27, 2025

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.


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Hail stones in various sizes on grass.
Editorial Opinion | Natalie Forster

Building trust before knocking on doors

Earning one loyal customer may be better than a handful of one-off jobs.
Natalie Forster
Natalie Forster
April 1, 2025

There is a fine line between running a profitable business and taking advantage of customers; ethics, values, transparency and consistency are the standout factors that make sure you’re riding the right side of the line.


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Tankless water heater connected to recirculator.

Empower homeowners and enhance sales with properly installed tankless water heater solutions

Plumbing pros need to keep their customers informed and meet their evolving expectations.
Dongtaek Lee
November 15, 2024

Tankless water heaters can be a great option for many consumers, but they are not a one-size-fits-all solution. Their efficiency and performance vary based on individual circumstances. Homeowners should consult with a plumbing professional to explore all their water heating options.


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Four stacks of silver coins next to a red and white toy house with a blurry background.
Service Plumbing Pros | Matt Michel

The psychology of plumbing pricing

8 things to keep in mind.
Matt Michel
Matt Michel
October 15, 2024

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.


Read More
Road wrinkled up with high ups and downs isolated on a white background.
The Blue Collar Coach | Kenny Chapman

Insights on how to lead your business with confidence

Navigating tumultuous times
Kenny Chapman
Kenny Chapman
October 14, 2024

Here are a few insights I'd like to share on how to lead our businesses with confidence, regardless of what's happening in the broader world.


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WarmlyYours.gif

WarmlyYours report: Q2 radiant sales as high as the Rockies!

September 4, 2024

Both floor heating and snow melting showed significant growth in the Rocky Mountain region but snow melting saw the biggest increase as it grew from 38% of all sales in Q2 2023 to 54% in Q2 2024.


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Armstrong_Arul.gif

Armstrong names Anish Suthesh Arul RSEC manager, North America

July 10, 2024

In his new role, he will manage both the U.S. and Canadian Regional Sales Enhancement Centers, Armstrong’s two largest global markets. 


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Simflo_Greg-Hebert.gif

SIMFLO names Greg Hebert director or sales for its Engineered Products Group

June 24, 2024

Hebert will be responsible for leading SIMFLO's outside sales team, covering the municipal, industrial and commercial markets


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Smiling construction worker shaking hands with supervisor while standing in building in construction process.
Service Plumbing Pros | Matt Michel

4 things you must do to justify a higher price

Best practices for earning more revenue.
Matt Michel
Matt Michel
June 10, 2024

In every market, some companies offer low-priced products, while others offer high-priced premium products. If you want to justify a higher price, here are four things you must do.


Read More
01 PM 0424 Franchise feature image of showerhead.jpg

Franchises offer expansion opportunities for plumbing contractors

Jumpstart growth while minimizing risk by adding a franchise.
Dean Hartley
Dean Hartley
March 18, 2024

A thriving plumbing business relies on a collaborative team spanning various functions. Facing challenges like labor shortages and limited resources, many contractors struggle to expand into new markets. Adding a franchise can accelerate growth, minimize risk, and unlock fresh opportunities by leveraging established systems and resources.


Read More
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    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
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