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Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.

We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.

Here are a few insights I'd like to share on how to lead our businesses with confidence, regardless of what's happening in the broader world.

Junkyards are one of those forgotten places we in the heating business must visit on occasion.

If you treat a customer well, they will recommend your services to three others. However, if you treat a customer poorly and make them feel cheated, they will spend a lot of time spreading negative feedback, especially on social media.

The IAPMO Water Demand Calculator has faced challenges due to exclusions from its documentation and calculations, causing difficulties for engineers in luxury apartment buildings.

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.

Processes are the third component of our success strategy — organizational charts, scorecards, and processes. Two months ago, I began a three-part series to focus on each of them. This month, we are going to bring that strategy full circle by discussing processes.

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.