Chris Lollini

Chris Lollini is the founder of Reputation Igniter, where he challenges conventional thinking about SEO, artificial intelligence, and reputation in the HVAC and plumbing industries.

A former U.S. Navy nuclear engineer who oversaw complex mechanical systems during overseas deployments, Chris brings a systems-driven perspective shaped by more than a decade serving the trades.

His philosophy is simple: The business is the marketing system. He believes exceptional contractors already generate the expertise, customer experiences, and evidence needed to earn trust. His work focuses on closing the gap between what a company actually is and what the market understands it to be - helping contractors become known, trusted, and chosen.

Explore Chris's thinking at ChrisLollini.com or his work at ReputationIgniter.com.

Kevin Fiscor and the Fiscor Plumbing and Air team.

Lead Yourself First: The Operator’s Playbook for Scaling a Trades Business Without Losing the Team

Why financial clarity, install capacity, and a “leaders eat last” culture can turn steady revenue into sustained growth.

Chris Lollini Kevin Fiscor

September 21, 2026

If you want the next level, start acting like the operator your next level requires, someone financially disciplined, culture-driven, and relentlessly focused on building a team that can execute fast.

Quality Heating Cooling Plumbing & Electric team

Serving Beyond the Service Call: Building a People-First Trades Business

Why human connection, not hustle or hype, is the real differentiator in residential HVAC and plumbing

Chris Lollini

Cassie Pound

July 22, 2026

In a business driven by efficiency and productivity, Cassie Pound believes the greatest competitive advantage is human connection. Learn how her people-first approach to leadership, hiring and customer service has built a culture of trust that extends far beyond the service call.

Guest Editorial | Mike Prencavage Jr. & Chris Lollini

Building a profitable plumbing business in an uncertain market

Why efficiency, community trust and disciplined leadership are becoming the real growth levers for contractors.

Chris Lollini

Mike Prencavage Jr.

March 20, 2026

The next era of the trades won’t be dominated solely by the most prominent brands or the loudest marketers. It will be shaped by operators who understand efficiency, protect their margins, and invest in genuine relationships.

Engineer, architect and business man working on the engineering project at construction site.

Guest Editorial | Jim Hinshaw & Christopher Lollini

From grassroots to Google: Turning community engagement into online visibility

You’re already doing marketing right — you just don’t know it yet.

Chris Lollini Jim Hinshaw

January 27, 2026

With a few intentional steps, you can make sure the work you do in your community not only wins hearts, but also helps you win searches.

Veterans Day

Mission-ready workforce: Why veterans are the key to closing the trades labor gap

Chris Lollini Steve Seber

November 11, 2025

Bringing veterans into the trades isn’t charity; it’s capacity building. They tend to stay longer, care deeply about their work, and invest locally. Every veteran hired strengthens not just a company but the community it serves.

Guest Editorial | Chris Lollini

Has AI killed the need for local SEO?

The New Reality for plumbing and HVAC Marketing.

Chris Lollini

May 27, 2025

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.