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Home » Authors » Chris Lollini

Chris Lollini

Chris Lollini owns Reputation Igniter, an agency that hyper-specializes in optimizing and ranking Google Business Profiles for plumbing and HVAC companies. With over a decade of dedicated service to local plumbing and HVAC firms and deep expertise in GBPs, Chris' strategies ensure strong visibility in a business' local service area. They want to boost service calls and installs, not fancy marketing metrics that don't drive profits. His time serving in the US Navy as a nuclear engineer fostered his love for and commitment to the plumbing and HVAC trade. Outside of that, he’s a devoted husband and father of three who loves to surf and snowboard whenever he makes the time. reputationigniter.com | chris@reputationigniter.com | (972) 640-2474

Articles

ARTICLES

Veterans Day Contractors
Veterans Day

Mission-ready workforce: Why veterans are the key to closing the trades labor gap

Chris Lollini Steve Seber
November 11, 2025

Bringing veterans into the trades isn’t charity; it’s capacity building. They tend to stay longer, care deeply about their work, and invest locally. Every veteran hired strengthens not just a company but the community it serves.


Read More
AI, Circuit board
Guest Editorial | Chris Lollini

Has AI killed the need for local SEO?

The New Reality for plumbing and HVAC Marketing.
Chris Lollini
May 27, 2025

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.


Read More
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