Chris Lollini

In a business driven by efficiency and productivity, Cassie Pound believes the greatest competitive advantage is human connection. Learn how her people-first approach to leadership, hiring and customer service has built a culture of trust that extends far beyond the service call.

With a few intentional steps, you can make sure the work you do in your community not only wins hearts, but also helps you win searches.

Bringing veterans into the trades isn’t charity; it’s capacity building. They tend to stay longer, care deeply about their work, and invest locally. Every veteran hired strengthens not just a company but the community it serves.

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.