Marketing - Articles - Page 3 | Plumbing & Mechanical

Truck of the Month: Plumbing Outfitters

This Austin, Texas based company features a nature-inspired look for their fleet.

February 27, 2026

Designed by Lemon Seed Marketing, Plumbing Outfitters' truck design is inspired by the company's love for all-things outdoors.

Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.

Heather Ripley

February 18, 2026

Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.

CEO Warrior to host free webinar February 12th

The webinar will focus on marketing mastery.

February 10, 2026

Google keeps changing. Local Service Ads are everywhere. Meta updates roll out constantly. AI tools are flooding the market. And contractors are left wondering what’s actually worth their time and money.

Cerro Flow Products LLC announces new brand identity

The company's new identity is centered on customer partnership.

February 5, 2026

The rebrand was inspired by customer, partner and employee feedback.

Engineer, architect and business man working on the engineering project at construction site.

Guest Editorial | Jim Hinshaw & Christopher Lollini

From grassroots to Google: Turning community engagement into online visibility

You’re already doing marketing right — you just don’t know it yet.

Chris Lollini Jim Hinshaw

January 27, 2026

With a few intentional steps, you can make sure the work you do in your community not only wins hearts, but also helps you win searches.

Several people discussing colors and marketing.

Branding that works as hard as your crew

Crystal Williams explains why modern homeowners and employees evaluate contractors long before the first call, and how to make your brand count.

Kristen R. Bayles

January 16, 2026

Thoughtful, consistent branding can enhance reputation, recruiting, and retention, all while strengthening the bottom line.

Heather Ripley addressing a crowd, with her book "Next Level Now."

Heather Ripley launches updated “Next Level Now” book for home services

Public relations veteran shares insights and best practices for residential service companies to grow their business.

December 18, 2025

Originally released in 2021, Ripley's updated “Next Level Now” is now available on Amazon.

Contractor Commerce selects Ripley PR as agency of record

The companies aim for this partnership to amplify Contractor Commerce's mission to empower contractors with e-commerce tools.

December 17, 2025

Ripley PR has been named agency of record for Contractor Commerce, supporting the company’s efforts to expand brand visibility and thought leadership across the plumbing, HVAC and electrical sectors as demand for contractor-led e-commerce continues to grow.

Rosemarie Ascherl and Matt Sonnhalter accepting the PRSA Rocks Award.

Sonnhalter wins PRSA Rocks Award

Sonnhalter wins a gold award in “B2B Campaign” category on behalf of NIBCO.

December 2, 2025

The campaign blended strategic media outreach, social media engagement and storytelling to highlight NIBCO’s legacy of innovation, family leadership and commitment to education within the skilled trades.