Marketing - Articles - Page 4 | Plumbing & Mechanical

Florida company celebrates a year of growth and a new look

Del-Air Plumbing, Air Conditioning and Electric’s new branding ushers in “The New Del-Air."

July 16, 2025

Del-Air Plumbing, Air Conditioning and Electric is kicking off the season with a bold rebrand, statewide expansion, and new AI-powered technology, aimed at enhancing service and supporting Florida homeowners and builders.

Two Prestige Awards for PR Agency of the Year, and one for being a multiple award winner.

Ripley PR wins Agency of the Year by Prestige Awards

The Tennessee based company has received this award for the second year in a row.

July 16, 2025

Ripley PR has been named 2025–2026 PR Agency of the Year in the Southeast by the Prestige Awards, honoring its work supporting skilled trades and home service brands.

David Lopes, Watts' new vice president of marketing for the Americas.

Watts appoints David Lopes as vice president of marketing for the Americas

Lopes brings nearly two decades of experience to the role.

July 10, 2025

Watts appoints David Lopes as VP of Marketing, tapping into his global experience and strategic leadership to drive innovation, customer engagement and growth across the Americas.

Plumber explaining to a client the problem with her kitchen sink before fixing it.

Service Plumbing Pros | Matt Michel

Two dozen ways to be easy to do business with: part II

Twelve tips to make sure that your customers keep coming back.

Matt Michel

June 19, 2025

Are you easy to do business with? You might think so, but there's always room for improvement. Here are twelve ways to make it easier for others to work with you. How many do you practice?

Plans and a yellow safety hat on the table while two people shake hands.

Service Plumbing Pros | Matt Michel

Two Dozen Ways to Be Easy to Do Business With: Part I

Twelve ways to keep your customers coming back.

Matt Michel

May 30, 2025

Are you easy to do business with? You probably think that. Everyone thinks that. Chances are you can become easier to do business with. Everyone can. Here part one of 24 ways you can be easy to do business with.

Guest Editorial | Chris Lollini

Has AI killed the need for local SEO?

The New Reality for plumbing and HVAC Marketing.

Chris Lollini

May 27, 2025

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.

Group photo of Plumbing Outfitters staff, posing in front of two service trucks with new branding.

Branding together: Plumbing contractor rebrand is about more than an image

Texas-based plumbing contractor rebranding initiative leads to YoY revenue increase, improved recruiting and stronger community connections.

Natalie Forster

April 3, 2025

In the world of service contractors — where time, labor and oftentimes materials — are in limited supply, establishing a brand and marketing strategy aren’t always top of mind. For Texas-based plumbing contractor, Plumbing Outfitters, undergoing a rebrand was about much more than portraying an image.

Editorial Opinion | Natalie Forster

Building trust before knocking on doors

Earning one loyal customer may be better than a handful of one-off jobs.

Natalie Forster

April 1, 2025

There is a fine line between running a profitable business and taking advantage of customers; ethics, values, transparency and consistency are the standout factors that make sure you’re riding the right side of the line.

The arm of a businessman gives gold coins to another cropped arm of a man.

Guest Editorial | Chris Buttenham

Phantom stock and profit sharing for top talent

How offering meaningful financial incentives attracts quality talent to privately-owned business.

Chris Buttenham

March 26, 2025

Small businesses can attract new talent by allowing employees to share in the company's success. Offering phantom stock and profit-sharing can help employees feel valued and invested, moving beyond just earning a paycheck.