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Home » marketing

Articles Tagged with ''marketing''

The BDR logo.

BDR acquires home service marketing agency BxB Media

July 3, 2024

The BxB Media brand will continue operating under BDR as a new “Marketing Services” department, continuing to expand the reach of two first-class industry brands.


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Scorpion.gif

Consumers expect single-day responses to their inquiries, Scorpion data finds

June 5, 2024

Published data from Scorpion illustrates key insights that those in the home services and legal industries must understand to help grow their businesses. 


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KickCharge-Creative.gif

KickCharge Creative launches new ‘Kick It Forward’ contest

May 24, 2024

KickCharge is on the lookout for home service businesses that have gone out of their way to support their communities and help those in need. 


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AI chatbot - Artificial Intelligence digital concept
Guest Editorial | Katie Donovan

Unlocking the power of AI in digital marketing

A guide for home service businesses.
Katie Donovan 200x200 headshot
Katie Donovan
May 10, 2024

AI is the cornerstone of innovation in home services, but its true essence is diverse and multifaceted. Bloomberg predicts AI will affect 40% of global job roles. AI's ripple effects will be consequential for paid and organic search.


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01 PM 0424 Franchise feature image of showerhead.jpg

Franchises offer expansion opportunities for plumbing contractors

Jumpstart growth while minimizing risk by adding a franchise.
Dean Hartley
Dean Hartley
March 18, 2024

A thriving plumbing business relies on a collaborative team spanning various functions. Facing challenges like labor shortages and limited resources, many contractors struggle to expand into new markets. Adding a franchise can accelerate growth, minimize risk, and unlock fresh opportunities by leveraging established systems and resources.


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Gideon Plumbing - KickCharge Creative

Marketing Magic: The secret to success may be a tool you're not using

Disrupt the status quo with a powerful brand.
Dan Antonelli
January 11, 2023

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.


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local plumber

Matt Michel: 8 steps to beating the big tech algorithm

Become the local plumber.
Matt Michel
Matt Michel
November 7, 2022

If you rely on search engine marketing for calls, you are putting your company at risk because you are relying on the unreliable. Here are eight steps to wean your company off big tech dependency.


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Quality Comfort Home Services

Truck of the Month: Bright, colorful and memorable

Quality Comfort Home Services | Cincinnati, Ohio
Nicole Krawcke head shot 2024
Nicole Krawcke
August 26, 2022

It’s not often that a 27-year-old decides to start his own contracting company, but in the case of Ryan Osterkamp, that’s exactly what happened.


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Mastering the art of scheduling

Adam Cory: Mastering the art of scheduling and quoting

Increase business agility and profits by streamlining processes.
Adam Cory
August 8, 2022

For those not directly connected to the field service industry, it might be surprising to learn that many technicians in this space do not have the tools or information available to make quotes on the spot and still struggle with finding transparent solutions for scheduling — resulting in delays and lost business.


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Power-Selling-Pros_Zac-Garside.gif

Power Selling Pros names Zac Garside CEO

August 1, 2022

As CEO of Power Selling Pros, Garside is looking to evolve services by making the voices of its clients and partners the driving force behind the company.


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