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Home » marketing

Articles Tagged with ''marketing''

Nexstar Network’s Networking Retreat

Nicole Krawcke: Doing good is good branding

Lessons learned from Nexstar Network’s first-ever Networking Retreat.
Nicole Krawcke head shot 2024
Nicole Krawcke
May 11, 2022

Businesses don’t succeed in a vacuum — and that is true in all industries, including plumbing, HVAC and electrical contracting businesses. Thankfully, contracting business owners are not on their own and don’t have to learn to “reinvent the wheel.” There are a number of industry associations and best practice organizations available to help.


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SEO strategy

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Improve your company’s Google ranking.
Hernan Charry
May 6, 2022

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 


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Build brand recall

Matt Michel: 17 great leave behinds

Build brand recall with customers.
Matt Michel
Matt Michel
May 5, 2022

Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.


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Gideon Plumbing in Duncan, British Columbia, Canada

Truck of the Month: A dream realized

Gideon Plumbing | Duncan, British Columbia, Canada
Nicole Krawcke head shot 2024
Nicole Krawcke
January 24, 2022

For the past 15 years, Steve Baker had a plan to start his own plumbing company. Last year, that dream was finally achieved with the opening of Gideon Plumbing in Duncan, British Columbia, Canada.


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Linn Benton Plumbing | Albany, Oregon

Truck of the Month: A little retro representation

Linn Benton Plumbing | Albany, Oregon
Nicole Krawcke head shot 2024
Nicole Krawcke
December 20, 2021

What do logging and plumbing have in common? Jon Hatch for one. After a friend told him about a plumbing apprenticeship opening 15 years ago, Jon Hatch made the jump to the plumbing industry. 


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Southern Trust Home Services | Roanoke, Virginia

Truck of the Month: Traditional yet eye-catching

Southern Trust Home Services | Roanoke, Virginia
Nicole Krawcke head shot 2024
Nicole Krawcke
November 24, 2021

Southern Trust Home Services began life on a farm. An electrician by trade, Ted Puzio founded his contracting business in 1995 while raising his two teenage sons. Then named TP Electric, Puzio and his sons renovated and flipped farmhouses before building a two-story facility to both live in and use as a workshop.


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liked and trusted
Guest Editorial

Frank Favaro: Becoming known, liked and trusted during the pandemic

How to build up customer trust in your company.
Frank Favaro
Frank Favaro
November 8, 2021

The pandemic has disrupted the world and how business today is done. Even in the construction industry, things have been disrupted and modified. 


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Four Seasons Plumbing | Asheville, North Carolina

Truck of the Month: Clean and colorful

Four Seasons Plumbing | Asheville, North Carolina
Nicole Krawcke head shot 2024
Nicole Krawcke
October 25, 2021

“The right call any time of year” is the perfect slogan for Asheville, North Carolina-based Four Seasons Plumbing. The company was founded in 2006 by husband and wife team, Max Rose and Rachel Rose, thanks to a monetary gift from Max Rose’s grandmother.


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Secure market dominance during a home improvement boom

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.
Tammy Vasquez
October 7, 2021

There’s no question that the demand for home improvement projects is red hot. 


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Koz Heating & Cooling

Truck of the Month: Living the dream

Koz Heating & Cooling | Shelby Township, Michigan
Nicole Krawcke head shot 2024
Nicole Krawcke
September 27, 2021

Known as “The Temperature Experts,” Shelby Township, Michigan-based Koz Heating & Cooling was founded just eight years ago — the culmination of Michael Kosmalski’s dream to one day own his own HVAC company.


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IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

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    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
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      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
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  • RESOURCES
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