Heather Ripley launches updated “Next Level Now” book for home services
Public relations veteran shares insights and best practices for residential service companies to grow their business.
Heather Ripley, founder and CEO of Ripley PR, announced the re-release of her book “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Company.” The updated edition is self-published and available on Amazon as a paperback.
Originally released in 2021, “Next Level Now” aimed to be a resource for residential service contractors looking to build stronger brands, attract top talent and grow their businesses through strategic public relations.
“Home service contractors appreciate the role of marketing in facilitating business growth, and they tend to leverage it effectively,” said Ripley. “On the other hand, PR often goes overlooked, which means it can be a significant differentiator for the companies that do embrace it. This book provides proven strategies, allowing home service professionals to foster credibility, strengthen customer trust and take their businesses to the next level of profitability.”
Drawing on more than two decades of PR experience, Ripley shares insights that contractors can apply immediately, from media relations and crisis management to social media and reputation building. The book also highlights real-world stories from Ripley PR clients and other home service leaders.
“In this book, Heather will share how to unleash the power of public relations to jumpstart your growth,” wrote Ara Mahdessian, co-founder and CEO of ServiceTitan, in the book’s foreword. “Since she’s been working with the industry for over a decade, she understands the unique challenges [home service contractors] have.” In a separate foreword, Tab Hunter, president of The Surfin’ Plumbers, wrote, “Knowing how to leverage PR can be instrumental in your journey toward financial freedom and success.”
Heather Ripley got her start in the residential service industry managing marketing for all three brands in the Clockwork Home Services family, earning them top-tier media exposure, including an appearance on The Celebrity Apprentice. She has received numerous accolades related to her work in home services PR, including the PRNews Top Women Award for 2024. ACHR News chose her as one of the Top Women in HVAC, also in 2024.
“Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Company” is available now on Amazon.
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