Ripley PR announced that founder and CEO Heather Ripley will speak at AHR Expo 2026, taking place February 2–4 at the Las Vegas Convention Center.

Ripley’s session, titled “Stand Out Where It Matters: Build Visibility in Your Community with PR,” will take place on February 3 from 11:30 a.m. to 12:30 p.m. in Room S225. Sponsored by Women in HVACR, the session is free to all Expo attendees.

As the HVAC and plumbing industries become increasingly crowded, Ripley’s session will focus on how strategic public relations can help contractors and service providers differentiate their businesses, fostering trust and credibility within local communities. Drawing from experience in the field, Ripley will highlight how PR supports and amplifies existing marketing efforts, drives qualified leads and positions businesses as authentic leaders.

“Every HVAC contractor needs to have excellent service and strong marketing efforts, but this isn’t always enough to stand out in a competitive field,” said Ripley. “PR can magnify these efforts, providing a level of credibility that marketing alone can’t replicate. And because so many in the industry overlook PR, it can provide a true advantage.”

With more than 20 years of experience providing public relations for the skilled trades, Ripley is recognized in the home service space. Her book, “Next Level Now,” is a resource for PR within the trades.

During her session, Ripley will share insights specifically geared toward professionals in the HVAC industry, covering topics such as:

• Engaging with local media
• Showcasing community involvement
• Proactively building reputation

“The point isn’t to be visible everywhere, but to be visible in the areas where it matters most for your business,” said Ripley. “A targeted approach to PR can build visibility where it counts, ultimately leading to real opportunity.”

To learn more about Ripley PR, visit https://www.ripleypr.com or call (865) 977-1973. 

To learn more about AHR Expo 2026, visit https://www.ahrexpo.com.