public relations - Page 1 | Plumbing & Mechanical

Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.

February 18, 2026

Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.

ServiceForge selects Ripley PR as U.S. agency of record

New partnership aims to promote skilled trade software company’s “Keep Service Human” ethos.

February 6, 2026

Ripley PR has been honored by Newsweek as one of America’s Best PR Agencies and by Entrepreneur magazine as a Top Franchise Supplier.

Ripley PR CEO, Heather Ripley, to speak at AHR EXPO 2026

Ripley's session is title, "Stand Out Where it Matters: Build Visibility in Your Community with PR."

January 21, 2026

Ripley’s session will take place on February 3 from 11:30 a.m. to 12:30 p.m. in Room S225.

Heather Ripley addressing a crowd, with her book "Next Level Now."

Heather Ripley launches updated “Next Level Now” book for home services

Public relations veteran shares insights and best practices for residential service companies to grow their business.

December 18, 2025

Originally released in 2021, Ripley's updated “Next Level Now” is now available on Amazon.

Two Prestige Awards for PR Agency of the Year, and one for being a multiple award winner.

Ripley PR wins Agency of the Year by Prestige Awards

The Tennessee based company has received this award for the second year in a row.

July 16, 2025

Ripley PR has been named 2025–2026 PR Agency of the Year in the Southeast by the Prestige Awards, honoring its work supporting skilled trades and home service brands.

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Guest Editorial | Josh Weiss

Deepfakes are here: Here’s how plumbing and HVACR companies can prepare

Best practices to mitigate negative impacts to public perception.

Josh Weiss

July 11, 2024

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive

Heather Ripley

September 8, 2021

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.