search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Kristen R. Bayles: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • BIG BOOK DIRECTORY
    • REP LOCATOR
    • INDUSTRY CALENDAR
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Home » Keywords: » public relations

Items Tagged with 'public relations'

ARTICLES

News filming studio image

The TV Strategy That Builds Trust and Makes the Phone Ring

Heather Ripley
Heather Ripley
July 7, 2026

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.


Read More
Home Construction Staff
Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.
Heather Ripley
Heather Ripley
February 18, 2026
Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.
Read More
The ServiceForge logo.

ServiceForge selects Ripley PR as U.S. agency of record

New partnership aims to promote skilled trade software company’s “Keep Service Human” ethos.
February 6, 2026

 Ripley PR has been honored by Newsweek as one of America’s Best PR Agencies and by Entrepreneur magazine as a Top Franchise Supplier.


Read More
Heather Ripley speaking.

Ripley PR CEO, Heather Ripley, to speak at AHR EXPO 2026

Ripley's session is title, "Stand Out Where it Matters: Build Visibility in Your Community with PR."
January 21, 2026

Ripley’s session will take place on February 3 from 11:30 a.m. to 12:30 p.m. in Room S225.


Read More
Heather Ripley addressing a crowd, with her book "Next Level Now."

Heather Ripley launches updated “Next Level Now” book for home services

Public relations veteran shares insights and best practices for residential service companies to grow their business.
December 18, 2025

Originally released in 2021, Ripley's updated “Next Level Now” is now available on Amazon. 


Read More
Two Prestige Awards for PR Agency of the Year, and one for being a multiple award winner.

Ripley PR wins Agency of the Year by Prestige Awards

The Tennessee based company has received this award for the second year in a row.
July 16, 2025

Ripley PR has been named 2025–2026 PR Agency of the Year in the Southeast by the Prestige Awards, honoring its work supporting skilled trades and home service brands.


Read More
0724 PM Guest Editorial GettyImages-1466993756.jpg
Guest Editorial | Josh Weiss

Deepfakes are here: Here’s how plumbing and HVACR companies can prepare

Best practices to mitigate negative impacts to public perception.
Josh Weiss
Josh Weiss
July 11, 2024

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.


Read More
Marketing Magic

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive
Heather Ripley
Heather Ripley
September 8, 2021
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
Read More
Charity

Heather Ripley: How charity can help your business and nonprofits

Giving back to your community can help create customer and employee loyalty.
Heather Ripley
Heather Ripley
May 6, 2021

A question I am often asked is whether or not it is appropriate to publicize a company’s charitable giving. 


Read More
Manage My Account
  • Newsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • HyperPure® PE-RT tubing
    Sponsored byLegend

    More Than One Right Answer: Rethinking PE-RT in Modern Plumbing Systems

Popular Stories

Electric toggle switch.

Seizing Control

Contractor with Customers

What Plumbing and Mechanical Contractors Get Wrong About the Cost of Finding New Work

An infographic with "Water Heater Shipment Data" over a chart.

AHRI Data Shows Water Heater Shipments Remain Soft in 2026

Download the FREE 2025 Water Conservation, Quality & Safety eBook

Events

August 4, 2026

Is Contractor Training a Cost Center or Your Most Overlooked Growth Engine?

In this webinar, you’ll learn how to reframe training as a measurable revenue driver by connecting contractor performance improvements to real business outcomes—like increased equipment sales, stronger margins, and greater share-of-wallet.

View All Submit An Event

Poll

Getting your new hire jobsite-ready

How long does it typically take to get a new hire jobsite-ready?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products
eBook | 2025 Radiant & Hydronics All Stars

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing