Guest Editorial | Josh Weiss
Deepfakes are here: Here’s how plumbing and HVACR companies can prepare
Best practices to mitigate negative impacts to public perception.
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Josh Weiss
Josh Weiss is the president and founder of 10 to 1 PR, a strategic communications firm focused on helping clients across North America — including home services companies operating in multiple states — grow positive brand awareness. He is also an expert in crisis communications management having helped numerous companies through difficult times. Weiss can be contacted at josh@10to1pr.com or for more tips, download a free deepfake crisis communications preparation guide at 10to1pr.com/deepfakes.
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