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Heather Ripley is CEO of Ripley PR, a global public relations agency specializing in home service and building trades. For additional information, visit http://www.ripleypr.com.
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.