Articles by Heather Ripley

Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.