Articles by Heather Ripley

The TV Strategy That Builds Trust and Makes the Phone Ring

July 7, 2026

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.

Visibility Matters for Contractors During Home Improvement Season

Heather Ripley

June 23, 2026

For contractors, summer is the perfect opportunity to build trust and establish themselves as the experts homeowners can turn to when those projects become more complicated and they need professional support. Home service professionals who have already built credibility and visibility are far more likely to earn that business.

Guest Editorial | Heather Ripley

The biggest interview mistakes plumbing contractors make with journalists

Strategic media coverage can elevate your company's reputation and position your leadership as industry experts.

Heather Ripley

April 27, 2026

As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.

Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.

Heather Ripley

February 18, 2026

Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive

Heather Ripley

September 8, 2021

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

Heather Ripley: How charity can help your business and nonprofits

Giving back to your community can help create customer and employee loyalty.

Heather Ripley

May 6, 2021

A question I am often asked is whether or not it is appropriate to publicize a company’s charitable giving.

Brooklyn plumber’s COVID-19 response ‘wouldn’t have happened’ without cloud-based services

Petri Plumbing & Heating provides home services to customers during coronavirus crisis.

Heather Ripley

April 22, 2020

Michael Petri spoke with me from the epicenter of the COVID-19 outbreak in the U.S. — New York City.

In this webinar, you’ll learn how to reframe training as a measurable revenue driver by connecting contractor performance improvements to real business outcomes—like increased equipment sales, stronger margins, and greater share-of-wallet.

Articles by Heather Ripley

The TV Strategy That Builds Trust and Makes the Phone Ring

Visibility Matters for Contractors During Home Improvement Season

The biggest interview mistakes plumbing contractors make with journalists

Trust means more than ever in 2026

Marketing Magic: Before you talk to the media, read this

Heather Ripley: How charity can help your business and nonprofits

Brooklyn plumber’s COVID-19 response ‘wouldn’t have happened’ without cloud-based services

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