Heather Ripley

Visibility Matters for Contractors During Home Improvement Season

June 23, 2026

For contractors, summer is the perfect opportunity to build trust and establish themselves as the experts homeowners can turn to when those projects become more complicated and they need professional support. Home service professionals who have already built credibility and visibility are far more likely to earn that business.

Guest Editorial | Heather Ripley

The biggest interview mistakes plumbing contractors make with journalists

Strategic media coverage can elevate your company's reputation and position your leadership as industry experts.

Heather Ripley

April 27, 2026

As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.

Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.

Heather Ripley

February 18, 2026

Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive

Heather Ripley

September 8, 2021

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.