Lemon Seed Marketing announced that its leadership team will take the stage at Service World Expo, the premier conference for home service contractors, to be held Oct. 26-30 at Caesar’s Forum in Las Vegas.

Lemon Seed’s Crystal Williams and Emily Fleniken will lead an interactive workshop titled “Branding That Bears Fruit” from 1:45-3:15 p.m. on Wednesday, Oct. 29. The session will guide attendees through the journey of branding, providing participants with a hands-on opportunity to define their brand identity, pinpoint their ideal customer avatar and develop a marketing plan that drives measurable results.

“Branding is more than just a logo or tagline; it’s a foundation for lasting customer relationships and business success,” said Williams, co-owner and lead strategist at Lemon Seed Marketing. “Contractors who know who they are and the value they add will have a competitive edge over those who don’t. We can provide the practical tools needed for effective, strategic branding.”

At the heart of the workshop is Lemon Seed’s three-bucket strategy, which focuses on brand awareness, calls-to-action and customer cultivation. Attendees will learn how to align these elements to create sustainable growth while maintaining authenticity in their brand voice.

“By the end of the session, participants will walk away with practical strategies, fresh ideas and a clear plan for standing out in today’s competitive marketplace,” said Fleniken, creative director at Lemon Seed Marketing. “From established business owners to up-and-coming leaders, contractors will gain valuable insight into building customer trust and loyalty while keeping their marketing efforts direct and impactful.”

Service World Expo, hosted annually brings together contractors, vendors and thought leaders for education, networking opportunities and product demonstrations.