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Guest Editorial | Katie Donovan

Preparing for 2025: Strategies to navigate rising costs and evolving customer behavior in home services

How contractors should handle the rising costs to acquire leads.

Katie Donovan

January 13, 2025

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Best practices for home services marketing through election season

Push, maintain or pull back on marketing spend?

Katie Donovan

October 24, 2024

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines.