Items Tagged with 'marketing trends'

As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.

This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.

Thoughtful, consistent branding can enhance reputation, recruiting, and retention, all while strengthening the bottom line.

The brand strategy agency and its 10 partners transform Skagit Plumbing with a $150,000 branding package that included a new look, PR campaign and other promotional services

The brand strategy company for residential service providers will be on site for the marquee event, providing a hands-on opportunity for attendees to define their brands

For home service companies, it's important to stay up to date on the latest in search engine trends, especially when it comes to AI. 

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 

The dawning of a new year has PHVAC industry experts cautiously optimistic about new opportunities that lie ahead in 2021.