Katie Donovan

Katie Donovan is the co-founder and CEO of CAMP Digital, a leading digital marketing agency exclusively for companies in the home services industry. The award-winning agency leverages strategies in website design, SEO, paid ads, and more for impactful campaigns to attract and convert quality leads while using its proprietary Capacity Pro dashboard that allows real-time adjustments to marketing strategy based on client capacity.

Man in a business suit holding virtual digital marketing words and icons.

Guest Editorial | Katie Donovan

Preparing for 2025: Strategies to navigate rising costs and evolving customer behavior in home services

How contractors should handle the rising costs to acquire leads.

Katie Donovan

January 13, 2025

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Best practices for home services marketing through election season

Push, maintain or pull back on marketing spend?

Katie Donovan

October 24, 2024

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines.

AI chatbot - Artificial Intelligence digital concept

Guest Editorial | Katie Donovan

Unlocking the power of AI in digital marketing

A guide for home service businesses.

Katie Donovan

May 10, 2024

AI is the cornerstone of innovation in home services, but its true essence is diverse and multifaceted. Bloomberg predicts AI will affect 40% of global job roles. AI's ripple effects will be consequential for paid and organic search.