Articles Tagged with ''marketing''

There is a fine line between running a profitable business and taking advantage of customers; ethics, values, transparency and consistency are the standout factors that make sure you’re riding the right side of the line.

Small businesses can attract new talent by allowing employees to share in the company's success. Offering phantom stock and profit-sharing can help employees feel valued and invested, moving beyond just earning a paycheck.

Business Development Resources (BDR) has named Jeff Cordick its new CFO. 

The plumbing industry faces a projected shortage of 550,000 plumbers by 2027, costing skilled trades $5.3 billion annually in hiring and training. However, a rising number of young adults are choosing trade school, which may introduce new talent and challenges for business owners.

Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Daikin will take over the naming rights to the Houston Astros downtown stadium beginning Jan. 1 and the partnership will run through the 2039 season.

At ServiceOne Air Conditioning & Plumbing, we transitioned from traditional marketing to digital strategies during an economic downturn. Recognizing the need for better visibility and growth, I sought a marketing partner to help elevate our business. This shift transformed us from at-risk to successful, resulting in more leads and higher revenue.

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.