Chris Lonergan

Chris Lonergan is the director of marketing at Footbridge Media, a contractor marketing agency dedicated to improving the online presence of plumbers, HVAC contractors, and other home service providers. Visit FootbridgeMedia.com for free marketing and business development resources. You can also call 888-818-7215 to learn how Footbridge Media can help your business get more leads and grow.

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Guest Editorial | Chris Lonergan

Why mini case studies are better than reviews

Expand your business presence and impress your potential customers.

Chris Lonergan

October 18, 2024

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.

In this webinar, you’ll learn how to reframe training as a measurable revenue driver by connecting contractor performance improvements to real business outcomes—like increased equipment sales, stronger margins, and greater share-of-wallet.

Chris Lonergan

ARTICLES

Why mini case studies are better than reviews

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