Marketing - Articles - Page 2 | Plumbing & Mechanical

The TV Strategy That Builds Trust and Makes the Phone Ring

July 7, 2026

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.

Paul and Sarah Ehrlich, co-owners of Test of Time Plumbing, Heating, Cooling & Electrical.

Test of Time Ushers in New Era for 50-year Family Business

Formerly A&L Plumbing, Heating & Cooling, company unveils rebrand while honoring its roots

Plumbing & Mechanical Editorial Staff

July 3, 2026

A&L Plumbing, Heating & Cooling today announced it has rebranded as Test of Time Plumbing, Heating, Cooling & Electrical, marking the company's 50th anniversary with a new name

Truck of the Month: Armbrust Plumbing

For over a century, Illinois-based Armbrust Plumbing has served their community like a knight serves a kingdom.

Kristen R. Bayles

June 30, 2026

The Armbrust Plumbing team recently had a redesign of their fleet of 18 trucks, with the help of Lemon Seed Marketing. Featuring bright blue and green, partnered with an elegant navy blue, the real star of the truck is the knight.

The Marketing Materials Your Sales Team Actually Needs

Strong brands attract attention, but practical sales resources help customers make decisions and move forward

Alicia Branham

June 27, 2026

As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.

Sitepro Announces Two New Partnerships

The Texas-based company will partner with Western Hydro Engineering and Nutrien Ag Solutions.

Plumbing & Mechanical Editorial Staff

May 27, 2026

In addition, the company will begin a rebranding initiative.

Your Sales Team Isn’t Posting and It’s Costing You Millions

It’s easy to think of social media as optional or secondary. But, the cost of not showing up compounds quickly

Alicia Branham

May 26, 2026

This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.

Two home-owners sitting on a couch, with "Make your house feel this good" and "The switch is on" written above them.

CAHPP and Xpedition Launch New Campaign "If These Walls Could Talk"

The California Heat Pump Partnership (CAHPP), a public-private coalition working to accelerate heat pump awareness and adoption across the state,

Plumbing & Mechanical Editorial Staff

May 13, 2026

The campaign is built around an initiative led by the Building Decarbonization Coalition that targets both homeowners and the contractors who influence their decisions, with the goal of building heat pump familiarity before the emergency moment arrives.

Guest Editorial | Heather Ripley

The biggest interview mistakes plumbing contractors make with journalists

Strategic media coverage can elevate your company's reputation and position your leadership as industry experts.

Heather Ripley

April 27, 2026

As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.

Truck of the Month: Skagit Plumbing

This Sedro-Woolley, WA. based company's truck design encompasses all of the things that make their business unique.

Kristen R. Bayles

March 30, 2026

Designed by Lemon Seed Marketing, this trucks design is unique, bold and tells a story.

Guest Editorial | Mike Prencavage Jr. & Chris Lollini

Building a profitable plumbing business in an uncertain market

Why efficiency, community trust and disciplined leadership are becoming the real growth levers for contractors.

Chris Lollini

Mike Prencavage Jr.

March 20, 2026

The next era of the trades won’t be dominated solely by the most prominent brands or the loudest marketers. It will be shaped by operators who understand efficiency, protect their margins, and invest in genuine relationships.