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Home » marketing

Articles Tagged with ''marketing''

Kim Laurette.

HeatLink Group Inc. Announces Kim Laurette as Vice President of Sales & Marketing

Ms. Laurette joins HeatLink following more than 20 years with A. O. Smith.
Plumbing & Mechanical Editorial Staff
August 27, 2026

Filling the role vacated by Wade Peterson (retired), Kim Laurette will be responsible for driving sales and marketing strategies and will report to Geoffrey Holloway.


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Emergency Plumber Near Me EAG Oped

The Click Goes to the Contractor They’ve Heard Of

Jeff Randolph
August 24, 2026

A familiar name can make all the difference when a homeowner needs help fast. That's why building brand recognition before the emergency can give plumbing and mechanical contractors an edge when customers are ready to call.


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modern SEO marketing

SEO Has Changed. Has Your Business?

Part 1 of a 3-part series: SEO isn't dead. It's finally growing up.
Alicia Branham
Alicia Branham
August 11, 2026

SEO isn't dead, it's evolving. In Part 1 of this three-part series, discover why trust, expertise and customer-focused content have replaced keyword tricks, and what every business needs to know to stay visible in the age of AI.


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Logos for Contractor Commerce and Mediagistic.

Contractor Commerce Partners with Mediagistic

Contractor Commerce announced a partnership with Mediagistic to help home service companies create a more connected path from customer acquisition to online conversion.
Plumbing & Mechanical Editorial Staff
August 2, 2026

Through the partnership, Contractor Commerce will work with Mediagistic to help contractors connect digital marketing efforts with online pricing, AI-guided buying, quote comparison, financing, memberships, deposits, scheduling and ecommerce tools.


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News filming studio image

The TV Strategy That Builds Trust and Makes the Phone Ring

Heather Ripley
Heather Ripley
July 7, 2026

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.


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Paul and Sarah Ehrlich, co-owners of Test of Time Plumbing, Heating, Cooling & Electrical.

Test of Time Ushers in New Era for 50-year Family Business

Formerly A&L Plumbing, Heating & Cooling, company unveils rebrand while honoring its roots
Plumbing & Mechanical Editorial Staff
July 3, 2026

A&L Plumbing, Heating & Cooling today announced it has rebranded as Test of Time Plumbing, Heating, Cooling & Electrical, marking the company's 50th anniversary with a new name


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The Armbrust Plumbing truck.

Truck of the Month: Armbrust Plumbing

For over a century, Illinois-based Armbrust Plumbing has served their community like a knight serves a kingdom.
Kristen Bayles 200x200 headshot
Kristen R. Bayles
June 30, 2026

The Armbrust Plumbing team recently had a redesign of their fleet of 18 trucks, with the help of Lemon Seed Marketing. Featuring bright blue and green, partnered with an elegant navy blue, the real star of the truck is the knight. 


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Two People Discussing Marketing

The Marketing Materials Your Sales Team Actually Needs

Strong brands attract attention, but practical sales resources help customers make decisions and move forward
Alicia Branham
Alicia Branham
June 27, 2026

As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.


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A device using Sitepro.

Sitepro Announces Two New Partnerships

The Texas-based company will partner with Western Hydro Engineering and Nutrien Ag Solutions.
Plumbing & Mechanical Editorial Staff
May 27, 2026

In addition, the company will begin a rebranding initiative. 


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Phone being used

Your Sales Team Isn’t Posting and It’s Costing You Millions

It’s easy to think of social media as optional or secondary. But, the cost of not showing up compounds quickly
Alicia Branham
Alicia Branham
May 26, 2026

This isn't something to brush off or circle back to when things “slow down.” It’s not a marketing problem sitting neatly in someone else’s department.


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