Articles Tagged with ''marketing''

The new campaign features an old water heater depicted as a freeloading housemate. 

Del-Air Plumbing, Air Conditioning and Electric is kicking off the season with a bold rebrand, statewide expansion, and new AI-powered technology, aimed at enhancing service and supporting Florida homeowners and builders.

Ripley PR has been named 2025–2026 PR Agency of the Year in the Southeast by the Prestige Awards, honoring its work supporting skilled trades and home service brands.

Watts appoints David Lopes as VP of Marketing, tapping into his global experience and strategic leadership to drive innovation, customer engagement and growth across the Americas.

Are you easy to do business with? You might think so, but there's always room for improvement. Here are twelve ways to make it easier for others to work with you. How many do you practice?

Are you easy to do business with? You probably think that. Everyone thinks that. Chances are you can become easier to do business with. Everyone can. Here part one of 24 ways you can be easy to do business with.

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.

In the world of service contractors — where time, labor and oftentimes materials — are in limited supply, establishing a brand and marketing strategy aren’t always top of mind. For Texas-based plumbing contractor, Plumbing Outfitters, undergoing a rebrand was about much more than portraying an image.

There is a fine line between running a profitable business and taking advantage of customers; ethics, values, transparency and consistency are the standout factors that make sure you’re riding the right side of the line.

Small businesses can attract new talent by allowing employees to share in the company's success. Offering phantom stock and profit-sharing can help employees feel valued and invested, moving beyond just earning a paycheck.