Jeff Randolph is chief marketing officer at EAG Advertising & Marketing, a Kansas City-based marketing advisory and creative agency. He helps small and mid-sized businesses understand which marketing tactics to prioritize and how to connect brand awareness, lead generation, and customer growth. Randolph also serves as an adjunct professor of marketing at Avila University and hosts the Small Business Miracles podcast.
A familiar name can make all the difference when a homeowner needs help fast. That's why building brand recognition before the emergency can give plumbing and mechanical contractors an edge when customers are ready to call.
