Articles Tagged with ''marketing''

Watts appoints David Lopes as VP of Marketing, tapping into his global experience and strategic leadership to drive innovation, customer engagement and growth across the Americas.

Are you easy to do business with? You might think so, but there's always room for improvement. Here are twelve ways to make it easier for others to work with you. How many do you practice?

Are you easy to do business with? You probably think that. Everyone thinks that. Chances are you can become easier to do business with. Everyone can. Here part one of 24 ways you can be easy to do business with.

Today, AI is changing how people search for services and solve problems. But does this spell the end for traditional local SEO? Not quite. Instead, it signals that plumbing and HVAC businesses must evolve to thrive in an AI-driven world.

In the world of service contractors — where time, labor and oftentimes materials — are in limited supply, establishing a brand and marketing strategy aren’t always top of mind. For Texas-based plumbing contractor, Plumbing Outfitters, undergoing a rebrand was about much more than portraying an image.

There is a fine line between running a profitable business and taking advantage of customers; ethics, values, transparency and consistency are the standout factors that make sure you’re riding the right side of the line.

Small businesses can attract new talent by allowing employees to share in the company's success. Offering phantom stock and profit-sharing can help employees feel valued and invested, moving beyond just earning a paycheck.

Business Development Resources (BDR) has named Jeff Cordick its new CFO. 

The plumbing industry faces a projected shortage of 550,000 plumbers by 2027, costing skilled trades $5.3 billion annually in hiring and training. However, a rising number of young adults are choosing trade school, which may introduce new talent and challenges for business owners.

Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.