Articles Tagged with ''marketing''

No longer an optional form of advertising, digital marketing has become the norm. 

When we see a testimonial, we know someone else has already tested the waters for us. Especially in today’s crowded marketplace, you need something that sets your contracting company apart.

People join the trades for many reasons, family business, a desire for little to no school debt, etc. 

As chief strategy and marketing officer for Neighborly, Chacko will be responsible for all of the company’s marketing and strategy divisions.

“Anything worth doing is worth doing right.”

That’s the slogan of Pataskala, Ohio-based Crawford Mechanical Services (CMS). 

Sometimes plumbing contractors struggle with social media. What do you post? 

Neighborly brings more than 3,700 franchise owners to Thumbtack's gGrowing local services marketplace. 

“Because knowledge rapidly deteriorates unless it is used constantly, maintaining within an organization an activity that is used only intermittently guarantees incompetence,” said Peter Drucker.

Strategy, in my experience, is vastly misunderstood. I often see strategy thought of as “marketing strategy,” and it is applied to business development efforts only, or it is considered to be “not-applicable” as conditions on the ground are changing too quickly to “make a long-term plan” and then not change from it.