Lemon Seed Marketing, will now host its sixth annual Lemon Seed Conference, “At the Movies,” March 15-17 at the Pitser Garrison Convention Center in Lufkin, Texas, following a weather-related rescheduling from earlier this year.

The event brings together contractors, marketers and business leaders for three days of strategy, collaboration and practical insight designed to strengthen businesses in HVAC, plumbing, electrical and other skilled trades.

“This conference is about helping home service businesses step into the spotlight and take the lead role in their own brand story,” said Crystal Williams, co-owner and lead strategist at Lemon Seed. “We designed this event to give owners and leaders a stronger script, a clearer storyline and practical strategies they can roll out the moment they get home. Our goal is for them to leave feeling confident, prepared and ready to direct the next chapter of growth in their markets.”

This year’s event will be led by Williams and co-owner Emily Fleniken, who will guide keynote sessions, roundtables and hands-on workshops throughout the three-day program. Drawing from their combined experience in branding, messaging and home service operations, the duo will lead attendees through collaborative strategy exercises focused on growth, differentiation and long-term brand strength.

Chris Simmons remains a featured keynote speaker and will deliver a presentation centered on brand clarity and compelling storytelling. Based in East Texas, Simmons serves as communications pastor at Timber Creek Church and produces ESPN broadcasts for Stephen F. Austin State University’s athletics programs.

Conference highlights include:

• A Top Gun-themed kickoff experience at an Angelina County airport hangar
• Interactive roundtable discussions covering marketing, leadership, operations and finance
• Live strategy sessions designed to help attendees refine messaging and positioning
• A Casino Royale-themed networking dinner
• An optional tour of McWilliams Heating, Cooling & Plumbing 

Williams founded Lemon Seed Marketing in 2019 with a mission to help home service companies build brands that support sustainable growth. She and Fleniken have since worked with contractors nationwide.

“Leadership requires clarity, conviction and a willingness to refine your message,” said Fleniken, who also serves as Lemon Seed’s creative director. “In this environment, we’re able to dig deeper, have productive conversations and ensure leaders leave with focus and the momentum to move forward.”

Registration is open for home service business owners and industry leaders ready to refine their marketing strategies and connect with peers from across the country.

For more information or to register, visit https://www.lemonseedmarketing.com/2026-conference/.