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Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.

When we hear about a 'dream team,' our minds envision the perfect basketball team or a group of highly skilled attorneys assembled for a high-profile legal matter. But creating a team that consistently delivers great results shouldn't be limited to sports or legal teams.

Sewer line repairs and replacements require precision, expertise, and the right tools. In this article, we will explore the essential tools for efficient sewer line work.

In modern construction, the phrase "a worker is only as good as his tools" holds true. To stay competitive, contractors must always seek innovative tools to boost efficiency. Building Information Modeling (BIM) is one such tool.

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.

The skilled trades industry is evolving as more Gen Z workers choose trades over college. Efforts to obtain certifications through learning modules and hands-on training are becoming integrated into daily work routines, helping tradespeople build long-lasting careers and enabling businesses to succeed.

Every year during May, the International Code Council holds its Building Safety Month campaign to help raise awareness about the importance of building safety and educate the public on how to ensure their communities are resilient and sustainable.

AI is the cornerstone of innovation in home services, but its true essence is diverse and multifaceted. Bloomberg predicts AI will affect 40% of global job roles. AI's ripple effects will be consequential for paid and organic search.

US faces a shortage of 500k skilled plumbers, costing $33bn annually. Plumbing requires rigorous training, creative problem-solving, and meticulous execution. Valuing the critical role plumbers play can address the shortage and pave the way for a thriving water infrastructure.

Wi-Fi technology has improved homes, including water heaters. The changing landscape of water heaters presents challenges for industry professionals. Nick Snell, director of plumbing sales at F.W. Webb Co., emphasizes the importance of working with a supplier that understands the evolving marketplace.