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Home » Topics » Columns » Guest Editorial

Guest Editorial
Guest Editorial RSS Feed RSS

Election-Marketing-Graphic-resized.gif

Best practices for home services marketing through election season

Push, maintain or pull back on marketing spend?
Katie Donovan 200x200 headshot
Katie Donovan
October 24, 2024

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 


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A female engineer using a digital tablet on a construction site.
Guest Editorial | Anthony Perera

How virtual inspection services empower mechanical contractors

Streamline operations and improve transparency and accountability regarding the inspection process.
Anthony Perera
October 22, 2024

Mechanical contractors are looking to improve operations by cutting costs and boosting efficiency while maintaining quality. A popular solution is the adoption of new technologies, specifically virtual inspection services, which have gained popularity since the pandemic.


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Businessman hand holding hologram of colorful light bulb as a concept of new idea for start up.
Guest Editorial | Chris Lonergan

Why mini case studies are better than reviews

Expand your business presence and impress your potential customers.
Chris Lonergan
Chris Lonergan
October 18, 2024

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.




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oilet interior with white sink and faucet
Guest Editorial | David Beal

Applying the Water Demand Calculator: Public fixtures in multi-family buildings

Calculating flow rates can be tricky.
David Beal
David H. Beal
September 16, 2024

The IAPMO Water Demand Calculator has faced challenges due to exclusions from its documentation and calculations, causing difficulties for engineers in luxury apartment buildings.


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Euro coins stacked on top of each other in different positions.
Guest Editorial | Ralph Sita, Jr.

When to invest in your contracting business

Striking a balance.
Ralph Sita Jr.
Ralph P. Sita Jr. CPA
September 13, 2024

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.


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Wooden Pinocchio doll with a leaf branch growing out of his long nose.
Guest Editorial | Jay Egg

Greenwashing and geothermal HVAC technologies

Stay vigilant and check facts.
Jay Egg
Jay Egg
September 12, 2024

Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.


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Happy team of architects hugging in a circle at a construction site smiling and wearing helmets.
Guest Editorial | Kevin Hill

Leadership tips and best practices

Build your best team.
Kevin Hill
Kevin Hill
August 14, 2024

When we hear about a 'dream team,' our minds envision the perfect basketball team or a group of highly skilled attorneys assembled for a high-profile legal matter. But creating a team that consistently delivers great results shouldn't be limited to sports or legal teams.


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Drain being cleared by worker in navy overalls.
Guest Editorial | Al Fagundes

Must-have tools for sewer line repairs or replacement

The correct equipment makes all the difference between a straightforward repair and a complex project.
Al Fagundes
August 13, 2024

Sewer line repairs and replacements require precision, expertise, and the right tools. In this article, we will explore the essential tools for efficient sewer line work.


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African American / Afro-Caribbean male working with large computer screens and CAD. He’s designing built in insulation structures in domestic homes.
Guest Editorial | Pook Villegas

Optimizing efficiency in commercial installations

The role of BIM tools.
Pook Villegas
Pook Villegas
July 11, 2024

In modern construction, the phrase "a worker is only as good as his tools" holds true. To stay competitive, contractors must always seek innovative tools to boost efficiency. Building Information Modeling (BIM) is one such tool.


Read More
0724 PM Guest Editorial GettyImages-1466993756.jpg
Guest Editorial | Josh Weiss

Deepfakes are here: Here’s how plumbing and HVACR companies can prepare

Best practices to mitigate negative impacts to public perception.
Josh Weiss
Josh Weiss
July 11, 2024

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.


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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
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    • SPONSOR INSIGHTS
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