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As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

Transitioning from an independent plumber to a franchisee offers benefits like brand support but requires careful consideration of standards, costs, and new management skills for success.

At ServiceOne Air Conditioning & Plumbing, we transitioned from traditional marketing to digital strategies during an economic downturn. Recognizing the need for better visibility and growth, I sought a marketing partner to help elevate our business. This shift transformed us from at-risk to successful, resulting in more leads and higher revenue.

How can smaller, locally-owned home service businesses compete with larger companies for a new generation of workers? Beyond better pay and a more engaging culture, they must use technology to attract younger employees.

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 

Mechanical contractors are looking to improve operations by cutting costs and boosting efficiency while maintaining quality. A popular solution is the adoption of new technologies, specifically virtual inspection services, which have gained popularity since the pandemic.

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.

The IAPMO Water Demand Calculator has faced challenges due to exclusions from its documentation and calculations, causing difficulties for engineers in luxury apartment buildings.

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.

Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.