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Home » Topics » Columns » Guest Editorial

Guest Editorial
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Man in a business suit holding virtual digital marketing words and icons.
Guest Editorial | Katie Donovan

Preparing for 2025: Strategies to navigate rising costs and evolving customer behavior in home services

How contractors should handle the rising costs to acquire leads.
Katie Donovan 200x200 headshot
Katie Donovan
January 13, 2025

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.


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Plumber with his tools in a truck.
Guest Editorial | Matt O’Rourke

The shift from independence to franchising: A Guide for Plumbers

How to make a successful leap to franchising.
Matt O'Rourke headshot 200x200
Matt O'Rourke
December 11, 2024

Transitioning from an independent plumber to a franchisee offers benefits like brand support but requires careful consideration of standards, costs, and new management skills for success.


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Vector of a businessman's hand holding a pot watering profitable money tree.
Guest Editorial | Bill Gouty

How a plumbing and HVAC business went from near-bankrupt to profitable

Digital marketing strategies for success.
Billy Gouty
Billy Gouty
November 14, 2024

At ServiceOne Air Conditioning & Plumbing, we transitioned from traditional marketing to digital strategies during an economic downturn. Recognizing the need for better visibility and growth, I sought a marketing partner to help elevate our business. This shift transformed us from at-risk to successful, resulting in more leads and higher revenue.



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Male teacher helping a young college student with his work on a laptop while sitting with classmates at a table in a school cafeteria.
Guest Editorial | Celia Church

Technology is necessary to recruit and train the next generation of home service employees

Best practices for attracting and training new employees.
Celia Church
Celia Church
November 13, 2024

How can smaller, locally-owned home service businesses compete with larger companies for a new generation of workers? Beyond better pay and a more engaging culture, they must use technology to attract younger employees.


Read More
Election-Marketing-Graphic-resized.gif

Best practices for home services marketing through election season

Push, maintain or pull back on marketing spend?
Katie Donovan 200x200 headshot
Katie Donovan
October 24, 2024

Every four years, the election season brings a natural decline in customer demand for services. Marketing costs rise as all channels become saturated with campaign spending, and consumer sentiment declines. 


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A female engineer using a digital tablet on a construction site.
Guest Editorial | Anthony Perera

How virtual inspection services empower mechanical contractors

Streamline operations and improve transparency and accountability regarding the inspection process.
Anthony Perera
October 22, 2024

Mechanical contractors are looking to improve operations by cutting costs and boosting efficiency while maintaining quality. A popular solution is the adoption of new technologies, specifically virtual inspection services, which have gained popularity since the pandemic.


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Businessman hand holding hologram of colorful light bulb as a concept of new idea for start up.
Guest Editorial | Chris Lonergan

Why mini case studies are better than reviews

Expand your business presence and impress your potential customers.
Chris Lonergan
Chris Lonergan
October 18, 2024

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.




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oilet interior with white sink and faucet
Guest Editorial | David Beal

Applying the Water Demand Calculator: Public fixtures in multi-family buildings

Calculating flow rates can be tricky.
David Beal
David H. Beal
September 16, 2024

The IAPMO Water Demand Calculator has faced challenges due to exclusions from its documentation and calculations, causing difficulties for engineers in luxury apartment buildings.


Read More
Euro coins stacked on top of each other in different positions.
Guest Editorial | Ralph Sita, Jr.

When to invest in your contracting business

Striking a balance.
Ralph Sita Jr.
Ralph P. Sita Jr. CPA
September 13, 2024

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.


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Wooden Pinocchio doll with a leaf branch growing out of his long nose.
Guest Editorial | Jay Egg

Greenwashing and geothermal HVAC technologies

Stay vigilant and check facts.
Jay Egg
Jay Egg
September 12, 2024

Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.


Read More
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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
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    • GREEN PLUMBING & MECHANICAL
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      • Guest Editorial
    • SPONSOR INSIGHTS
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