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Home » Topics » Columns

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Businessman hand holding hologram of colorful light bulb as a concept of new idea for start up.
Guest Editorial | Chris Lonergan

Why mini case studies are better than reviews

Expand your business presence and impress your potential customers.
Chris Lonergan
Chris Lonergan
October 18, 2024

Online reviews are essential for contractors, as low ratings can hinder local leads. To boost visibility, it's important not just to gather reviews but also to incorporate mini case studies into your marketing strategy.




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Environmentally Friendly Heat Pump Technology in Front of a brick house.
Hydronics Workshop | John Siegenthaler

The convergence of hydronics

Modern hydronic technology binds new technologies and desired outcomes together and creates unprecedented market opportunities.
John Siegenthaler 200x200 author headshot on a white background.
John Siegenthaler, P.E.
October 4, 2024

In 2024, the North American air-to-water heat pump market saw significant expansion, with nine new offerings introduced at the January AHR show by companies new to this category. By year's end, at least 18 companies either have or plan to offer these pumps in the U.S. Read the list of these companies as of mid-2024.



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A geothermal installation at a home
Editorial Opinion | Nicole Krawcke

Inflation Reduction Act marks second anniversary

IRA legislation is influencing clean energy decisions.
Nicole Krawcke head shot 2024
Nicole Krawcke
September 17, 2024

Last month marked the second anniversary of the Inflation Reduction Act (IRA), the most significant U.S. federal action on climate change. With over $369 billion allocated to energy and climate programs, the IRA has driven unprecedented growth in renewable energy, boosting solar, wind, and battery storage, while cutting greenhouse gas emissions and lowering energy costs.


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oilet interior with white sink and faucet
Guest Editorial | David Beal

Applying the Water Demand Calculator: Public fixtures in multi-family buildings

Calculating flow rates can be tricky.
David Beal
David H. Beal
September 16, 2024

The IAPMO Water Demand Calculator has faced challenges due to exclusions from its documentation and calculations, causing difficulties for engineers in luxury apartment buildings.


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Euro coins stacked on top of each other in different positions.
Guest Editorial | Ralph Sita, Jr.

When to invest in your contracting business

Striking a balance.
Ralph Sita Jr.
Ralph P. Sita Jr. CPA
September 13, 2024

After hard work, your contracting company is turning a profit. You need to decide when to invest some of that money back into the business, balancing saving and making improvements to stay competitive.


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Wooden Pinocchio doll with a leaf branch growing out of his long nose.
Guest Editorial | Jay Egg

Greenwashing and geothermal HVAC technologies

Stay vigilant and check facts.
Jay Egg
Jay Egg
September 12, 2024

Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.


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Brand name written over black paper background with white and blue wooden colored pencils. 3D illustration.
Service Plumbing Pros | Matt Michel

Six things that matter about your branding

Best practices for building a brand image in your market.
Matt Michel
Matt Michel
September 11, 2024

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.


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Network of colorful pins connected with a line. High angle view. 3D render.
The Blue Collar Coach | Kenny Chapman

The importance of processes in the home services trades

Processes can provide the structure and consistency needed for growth and success.
Kenny Chapman
September 10, 2024

Processes are the third component of our success strategy — organizational charts, scorecards, and processes. Two months ago, I began a three-part series to focus on each of them. This month, we are going to bring that strategy full circle by discussing processes.



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Boiler Room
Heating Perceptions | Scott Secor

A grossly oversized boiler system

Always follow the heat loss calculation.
Scott Secor
Scott Secor
September 9, 2024

Last fall, we assessed a boiler replacement project for a town hall. Three out of four existing rare condensing cast iron boilers were inoperable within two years, and seven out of eight boilers failed within 10 years. During our visit, we meticulously examined various aspects to identify any potential issues.


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Backyard Propane Tank
Contractor's Corner | Dave Yates

Propane as a renewable energy source could offer many potential benefits

Renewable energy
Dave Yates
Dave Yates
September 6, 2024

When I think about renewable energy, solar power is the first thing that comes to mind. There's also hydroelectric power and other forms of renewable energy.


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