Columns

RSS

Video marketing is crucial for plumbing and HVAC contractors to stand out and build credibility. Using smartphones for easy video creation and sharing on platforms like YouTube helps contractors become trusted industry experts.

Homeowners in plumbing emergencies prefer hassle-free service. Companies excelling in seamless booking and reliability use technology and CRM systems to automate tasks and enhance customer service.

As 2024 ends, the home services industry is seeing rising lead costs and more complex customer journeys. In 2025, businesses should focus on generating quality leads, leveraging data and AI for optimization, and mapping customer journeys to enhance profitability.

In January 1979, a plumber dealt with severe winter emergencies, including a radiator explosion and frozen pipes. Reflecting on past experiences like a romantic evening turned dangerous by extreme cold, he faced unpredictable challenges in his trade.

Embrace AI to future-proof your team and enhance human connections in the workplace. AI is transforming industries by augmenting productivity and redefining job roles.

Transitioning from an independent plumber to a franchisee offers benefits like brand support but requires careful consideration of standards, costs, and new management skills for success.

Outdated pipe sizing standards are no longer suitable for modern multi-bathroom homes, especially post-COVID-19. The International Code Council is collaborating globally to update these standards for improved efficiency and health.

Reverse mentoring is transforming the plumbing contracting industry by pairing seasoned professionals with younger employees. This innovative approach fosters cross-generational learning, enhances adaptability, and drives growth for the business's future.

At ServiceOne Air Conditioning & Plumbing, we transitioned from traditional marketing to digital strategies during an economic downturn. Recognizing the need for better visibility and growth, I sought a marketing partner to help elevate our business. This shift transformed us from at-risk to successful, resulting in more leads and higher revenue.

How can smaller, locally-owned home service businesses compete with larger companies for a new generation of workers? Beyond better pay and a more engaging culture, they must use technology to attract younger employees.