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Greenwashing is deceptive advertising that uses green PR to make products seem eco-friendly and desensitizes consumers to environmental claims. TerraChoice describes "seven sins of greenwashing" to help consumers spot misleading environmental claims.

Developing a strong brand can significantly impact your plumbing company by making it more familiar and less intimidating to consumers. This can lead to more calls and reduced marketing costs. Here are six important factors to consider when building a brand and brand image in your market.

Processes are the third component of our success strategy — organizational charts, scorecards, and processes. Two months ago, I began a three-part series to focus on each of them. This month, we are going to bring that strategy full circle by discussing processes.

Last fall, we assessed a boiler replacement project for a town hall. Three out of four existing rare condensing cast iron boilers were inoperable within two years, and seven out of eight boilers failed within 10 years. During our visit, we meticulously examined various aspects to identify any potential issues.

When I think about renewable energy, solar power is the first thing that comes to mind. There's also hydroelectric power and other forms of renewable energy.

Geothermal systems use HDPE tubing for closed-loop earth heat exchangers, buried several feet below the surface.

Air-to-water heat pumps and water-to-water geothermal heat pumps provide warm water for space heating, domestic water heating, and chilled water for cooling. Switching a hydronic heat pump system from space heating to cooling and vice versa seasonally is relatively simple. The system operating mode is changed at the thermostat or a dedicated system mode switch with heat, off, and cool settings.

I reached out to some of the best coaches in the industry for some perspective on communicating clearly and effectively with customers and each other and best practices for how contractors should handle communication breakdowns.

When we hear about a 'dream team,' our minds envision the perfect basketball team or a group of highly skilled attorneys assembled for a high-profile legal matter. But creating a team that consistently delivers great results shouldn't be limited to sports or legal teams.

Sewer line repairs and replacements require precision, expertise, and the right tools. In this article, we will explore the essential tools for efficient sewer line work.