The Knoxville, Tennessee-based company has been in business for 16 years, and is expanding beyond plumbing to add heating and air services. For owner Jamie Foster, that growth presented an opportunity to rethink the company’s longtime branding.
The Armbrust Plumbing team recently had a redesign of their fleet of 18 trucks, with the help of Lemon Seed Marketing. Featuring bright blue and green, partnered with an elegant navy blue, the real star of the truck is the knight.
Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.
Edwards Plumbing & Heating, a third-generation contracting business, was founded back in 1948 by Charles W Edwards. Charles Edwards, a pipefitter by trade prior to WWII, became a Navy Seabee, building runways in the pacific.