Dan Antonelli is the president and chief creative officer of KickCharge Creative, an award-winning New Jersey-based branding agency specializing in home service businesses. Visit kickcharge.com/books/ to learn about his new Amazon best-selling book, “Branded Not Blanded: KickCharge Your Home Service Brand.”
Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.
