For contractors struggling to get technician buy-in, Brian Burton says the problem may not be sales training itself, but how companies define, introduce and reinforce it.
Technicians entered the trades to diagnose problems, fix equipment and provide customers with solutions … usually, it’s not to become salespeople. So, when an owner or service manager announces a new sales training initiative, the intended message and the one technicians hear can be quite different.
Plumbers should understand how their policy treats the equipment they routinely take into the field and whether the available limit reflects the value of what their crews actually carry.
From power tools to inspection cameras, you need a lot of specialized equipment to do your work. Theft or accidental damage can leave you without the gear you need to tackle your next job.
If you want the next level, start acting like the operator your next level requires, someone financially disciplined, culture-driven, and relentlessly focused on building a team that can execute fast.
Relationship-based business development should be assessed against its fully loaded cost, including principal and estimator hours, travel, entertainment, association memberships, prequalification time, and the carrying cost of bids that do not convert.
Thinking about acquiring another plumbing company? Growth can be appealing, but an acquisition may create more challenges than opportunities, especially if you plan to sell your business in the near future. Learn why debt, integration hurdles, operational risks and buyer perceptions can impact your company’s value, and what business owners should consider before making a move.
It’s tempting to chase new work without fully evaluating whether the project aligns with operation capacity or financial structure. We’ve all heard, “bigger is better,” after all. However, contractors need to establish clear criteria before pursuing additional work. That includes evaluating a few key factors.
According to recent research by Google, 70% of customers now take over a day to decide on which company to go to for both plumbing and HVAC jobs – even worse, 40% take up to a whole week. That means by not following up, you could be missing out on thousands in lost revenue.
Presenting rebate amounts and net costs alongside energy savings over time can shift the conversation from “How much will it cost?” to “What’s this really worth?”