PM columnist Kenny Chapman, Reeves Journal columnist Tom Grandy and author Tom Morrison shared their advice on how to achieve business success March 18 and 19 during the Quality Service Contractors Power Meeting in Daytona Beach, Fla.
Years ago, my friend, a noted industry specialist in heating and influential columnist in our trade, called me to complain that he had encountered a number of contractors who would call him up to seek his advice because they were in a bind.
Referrals can be the cheapest form of advertising. They can also be the most expensive form of advertising. Why? When you do a good job, a few people may talk about it to their friends, relatives, and neighbors.
