Articles Tagged with ''business strategy''

Understanding where business intelligence leaks occur can help contractors improve cash flow, strengthen margins and make smarter operational decisions.

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.

Artificial intelligence won't fix broken workflows. It will simply expose them, says Powerhouse Consulting Group's Jenny Benbrook.

Thinking about acquiring another plumbing company? Growth can be appealing, but an acquisition may create more challenges than opportunities, especially if you plan to sell your business in the near future. Learn why debt, integration hurdles, operational risks and buyer perceptions can impact your company’s value, and what business owners should consider before making a move.

When a homeowner under 50 opens ChatGPT, Claude, Perplexity, or Google AI Overviews and asks "my AC stopped working — who do I call" or "best plumber in my city," the answer is almost never one of the 230,000 small or independent contractors in the U.S. 

It’s tempting to chase new work without fully evaluating whether the project aligns with operation capacity or financial structure. We’ve all heard, “bigger is better,” after all. However, contractors need to establish clear criteria before pursuing additional work. That includes evaluating a few key factors.

According to recent research by Google, 70% of customers now take over a day to decide on which company to go to for both plumbing and HVAC jobs – even worse, 40% take up to a whole week. That means by not following up, you could be missing out on thousands in lost revenue. 

The report includes responses from 2,000 homeowners and nearly 1,000 home services business leaders.