Editor Kristen Bayles spoke with Blake Turner, master trainer at Nexstar, to discuss the misconceptions surrounding "upselling," and how through a few simple steps — focusing on communication, presenting options, and helping customers make informed decisions — contractors can improve both the customer experience and their business outcomes, without ever feeling like a salesperson.
The We Mean Business conference will be held on Nov. 9-11 in Isle of Palms, South Carolina.
October 17, 2025
Sibling entrepreneurs Trey McWilliams and Crystal Williams aim to provide home service business owners the tools to succeed while strengthening their personal relationships
Faced with costly turnover and a tightening labor market, Cooper’s Plumbing & Air partnered with Reins to launch an equity-based incentive system that gives employees real ownership in the business. The approach has boosted retention, strengthened culture, and offers a model for how contractors can keep teams engaged beyond paychecks alone.
Jane Withers' character, “Josephine the Plumber,” in Comet commercials was popular in the 1960s and 1970s. However, women remain underrepresented in plumbing, which faces a shortage of service plumbers. Recruiting more women could help address this shortage.
Empathy is a critical leadership tool in the home services trades, enhancing decision-making and fostering innovation, employee satisfaction, and retention. Research shows that empathetic leaders can significantly drive success, making it more than just a soft skill.
The plumbing industry faces a projected shortage of 550,000 plumbers by 2027, costing skilled trades $5.3 billion annually in hiring and training. However, a rising number of young adults are choosing trade school, which may introduce new talent and challenges for business owners.