Business Management - Articles - Page 12

Guest Editorial

Frank Favaro: Becoming known, liked and trusted during the pandemic

How to build up customer trust in your company.

November 8, 2021

The pandemic has disrupted the world and how business today is done. Even in the construction industry, things have been disrupted and modified.

Nexstar Network holds a sold-out Super Meeting

October 20, 2021

Nearly 1,000 members and vendors attended Nexstar Network’s annual Super Meeting, held from October 12-15 at the JW Marriott Marco Island Beach Resort in Marco Island, Florida, with some taking advantage of the event’s virtual attendance option. Typically a three-day event filled with programming and content designed specifically for those connected to Nexstar, the sold-out Super Meeting 2021 required an extra day to fit in even more networking events with members’ business coaches and peers. While still following local and building safety guidelines, Super Meeting offered a opportunity for participants to meet, learn and work together to tackle business challenges and gain new skills.

Guest Editorial: 8 tips for upselling plumbing projects

Upselling leads to greater profitability for your company.

Dago Garcia

October 8, 2021

Qualified leads are not cheap. As your plumbing business grows, it becomes obvious that upselling and upgrading materials is a skill that you need to develop to get the most out of your deals.

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.

Tammy Vasquez

October 7, 2021

There’s no question that the demand for home improvement projects is red hot.

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Guest Editorial: Having tough conversations

Learn how to facilitate a discussion

Erica Leonor

September 9, 2021

Have you ever put off a conversation with a co-worker or an employee because you knew it was going to be awkward or difficult? Like giving negative feedback or overcoming workplace friction?

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

Why investing in advertising for your fleet is important.

Michael Ries

July 8, 2021

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily.

Marketing Magic: 8 local SEO tips for plumbing and mechanical contractors

How to improve your digital marketing strategy.

Danielle Shulman

June 3, 2021

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

Karen Scally: How technology can solve the skilled trades shortage

Trade Hounds, founded in 2019, is an online platform created exclusively for tradespeople.

Karen Scally

April 7, 2021

The service trades shortage is dire.

According to a 2020 report, 71% of contractors say there is a lack of skilled tradespeople.

Marketing Magic: Digital marketing tips for enhancing your success

Reach new customers and engage with existing ones.

Becky Brotherton

April 6, 2021

No longer an optional form of advertising, digital marketing has become the norm.

Al Levi: Marketing needs great testimonials

Great testimonials help keep the phone ringing.

Al Levi

March 31, 2021

When we see a testimonial, we know someone else has already tested the waters for us. Especially in today’s crowded marketplace, you need something that sets your contracting company apart.