Plumbing and PVF manufacturers announced another round of price adjustments in May, with most increases falling in the low- to mid-single-digit range, while select product categories, including press fittings, grooved products, valves, PVC fittings, and specialty piping systems, saw larger increases.
When a homeowner under 50 opens ChatGPT, Claude, Perplexity, or Google AI Overviews and asks "my AC stopped working — who do I call" or "best plumber in my city," the answer is almost never one of the 230,000 small or independent contractors in the U.S.
As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.
When options are framed around lifestyle improvements rather than just technical fixes, customers are far more likely to engage, understand the value and ultimately choose what’s right for them.
Plumbing remains a stable and essential career, but the competition for talent is increasing. Contractors who understand regional wage trends and adjust accordingly will be better positioned to attract and retain the workforce they need.
Editor Kristen Bayles spoke with Blake Turner, master trainer at Nexstar, to discuss the misconceptions surrounding "upselling," and how through a few simple steps — focusing on communication, presenting options, and helping customers make informed decisions — contractors can improve both the customer experience and their business outcomes, without ever feeling like a salesperson.
The latest round of adjustments, effective from mid-March through mid-April, reflects that same trend, with measured increases across venting systems, brass and PVF components, HVAC parts, controls and copper fittings.