Business Management

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When you look at the profit-and-loss statement, ask yourself what stands out to you.

Stand out from the competition with an effective newsletter.

We tend to think because someone is exceptional at sales, he will automatically be an effective manager.

It’s only a business when you make money at it.

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.

Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.

One of the greatest business management gurus of our time, Ken Blanchard, wrote a book several years ago with Sheldon Bowles titled “Raving Fans.” It was written in the same style as many of Blanchard’s books over the years: almost painfully simple, yet so applicable.

Why do installers fail to bring install jobs in on time and within budget? Why do service techs fail to do service work within the time allotted in the flat-rate pricing book? I don’t know about you but this used to drive me downright crazy when I was a contractor!

Technology is driving digital marketing to new heights. Though traditional advertising such as billboard signs, flyers and banners remain popular, they are being overshadowed by the Internet’s methods of advertising