1. Being a generalist.
A few weeks ago, I had an experience with an advertising agency that was pretty crazy. I believe agencies can be helpful when it comes to media buying, but can’t always be counted on to truly understand marketing or our industry.
I was having a phone/web combo presentation with a local ad agency about what it might be able to do for my service business in Grand Junction, Colo. The first page of the presentation appeared on my computer screen and the name of my company was spelled incorrectly! That is just a side note, however.