Eight marketing mistakes

1. Being a generalist.
A few weeks ago, I had an experience with an advertising agency that was pretty crazy. I believe agencies can be helpful when it comes to media buying, but can’t always be counted on to truly understand marketing or our industry.
I was having a phone/web combo presentation with a local ad agency about what it might be able to do for my service business in Grand Junction, Colo. The first page of the presentation appeared on my computer screen and the name of my company was spelled incorrectly! That is just a side note, however.
2. Doing what your competition does.
3. Failing to test and track.
4. Having ‘marketing A.D.D.’
5. Not communicating with clients consistently.
6. Not using technology to its fullest.
7. Failing to define your target clients.
8. Not focusing on your client’s needs/not speaking her language.
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