The ultimate goal when developing your home service company’s best practices for sales and lead generation is to become the only opportunity or alternative your customers see.

You may be the best technical plumber in town, but you will earn poor reviews and bad word-of-mouth if you cannot communicate well. Here are nine simple steps you can take to improve your communication skills. Almost all of them are non-verbal.

Are you struggling to move on from past mistakes? Many leaders in the trades find themselves in this position at some point in their careers. It can be difficult to let go of what's happened and focus on the future, but it's essential for your continued success. This month, I’m sharing some tips on how to move forward despite past mistakes.

Businesses are facing major changes in the way they operate and the way they interact with clients, partners and suppliers. These changes, which are rooted in uncertainty, often challenge our business confidence as leaders at the highest level.

Whether you’re bringing on new team members or looking to build a more cohesive group within your current team, the first box you need to check is whether or not you’ve clearly defined each role. This foundational step not only keeps everyone on the same page and working toward the same goals, it also makes your team easier to manage.

Motivation. It’s something we all need and want, but that’s where the commonality ends. Each of us needs different things to motivate us to get things done. That means that when you talk about motivation, you need to know what kind of motivation your specific team member is interested in and what they will best respond to.

When faced with decisions, we humans are wired to seek out patterns to help make our choices. However, when we're faced with countless decisions — many of which do not offer a pattern to follow — we tend to develop what's called "decision fatigue."

Many people run a business because they love to create and share with others. Others are driven to earn money. Some are driven by respect from others and ego. But sometimes, all it takes to run a fun and profitable business that people enjoy is to change the way you think about it.

The most expensive part of plumbing service is getting the phone to ring and the truck to the job. Once there, every additional dollar past breakeven helps cover the monthly overhead nut. Once this is covered, it falls straight to the bottom line. So, how can you maximize revenue? Here are nine ways to boost your average tickets.

It's easy to fall prey to mediocrity. But, when you’re willing to put in the hard work and do what many people will not do, you'll find that the payoff is well worth it.