When you’re searching for a new, skilled employee, it’s easy to think you might never find the right candidate.

Contrary to popular belief, the customer is not always right. However, right or wrong, the customer is always the customer.

More than ever, you are inundated with options, activities, new technologies and decisions to be made.

I’ve been incredibly lucky to work with some great contractors over the years. I shared what I had learned along the way at my own company, and I brought those insights and systems to their companies to help them grow and succeed.

You’ve probably heard a lot about mission and vision statements if you’ve ever listened to business podcasts, taken a class or read about entrepreneurship.

I got an email from a client the other day that instantly reminded me of how I once delivered “poop sandwiches” to my own employees.

One of the greatest financial assets of a plumbing company is its fleet of service vehicles. Most plumbers treat these as a necessary expense, seeking to minimize their outlays. This is a mistake.  Trucks are mobile billboards that can drive brand awareness, brand safety and calls.  The following is a list of 12 mistakes plumbing contractors frequently make in their truck ID programs.

Accountability is an interesting word. On one hand, it has a positive connotation as something that helps grow a thriving company, but it can also have a negative connotation. It can be associated with blame, punishment and negative consequences.

I’m lucky enough to work with a lot of good-hearted contractors. What I know is contractors in general, despite the skewed view of the media to the contrary, want to do the right thing for their customers and their community.

It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?