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Business lessons are everywhere. I’ve long been a student of the game of life, and one of my biggest curriculums of education is business. Due to the rapid changing landscape and structures of the plumbing and mechanical industries, we all have a lot to learn. The lessons exist regardless of the size, location or current structure of your business.
Leave behinds are low-cost items that you give to customers to promote your brand following service calls or that you give away during home shows and other events. Oftentimes, plumbers stumble with leave behinds because they select things they might like instead of what the customer values. Here are 17 great leave behinds that will build brand recall with consumers.
The Lovely Christy and I have had the great fortune of walking many piers in our time together. One of our favorites is in Huntington Beach, California. The energy of a pier is great, with many different types of people, all doing what they came for.
We’ve all been taught that the most important things we can do in business are taking the best possible care of our customers and running the business operations as efficiently as possible, right?
The most universal characteristic of a plumbing company in 2022 is a dearth of job candidates. Do not complain about it. Do something. Here are 12 things you can try.
You’ve certainly heard all the cliché statements around taking a “30,000-foot view” of the business or your department. How taking this view can help you see things you weren’t able to see “from the ground” when it comes to process, procedure and daily activities.
We often get consumer needs and wants confused. When water’s flowing where it should not, when the shower is cold, when the toilet does not flush, the need is obvious. Solving needs brings relief, but it does not bring loyalty. Addressing consumer wants is what leads a consumer to proclaim, “So and so is my plumber.”