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Home » Topics » Marketing Magic

Marketing Magic
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Gideon Plumbing - KickCharge Creative

Marketing Magic: The secret to success may be a tool you're not using

Disrupt the status quo with a powerful brand.
Dan Antonelli
January 11, 2023

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.


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Be prepared for what's coming

Marketing Magic: Goodbye, Google Analytics; Hello, GA4

Be prepared for what's coming.
June 8, 2022

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?


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SEO strategy

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Improve your company’s Google ranking.
Hernan Charry
May 6, 2022

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find. 


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Secure market dominance during a home improvement boom

Marketing Magic: Secure market dominance during a home improvement boom

Strategies to take your business to the next level.
Tammy Vasquez
October 7, 2021

There’s no question that the demand for home improvement projects is red hot. 


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Marketing Magic

Marketing Magic: Before you talk to the media, read this

Be proactive rather than reactive
Heather Ripley
Heather Ripley
September 8, 2021
One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.
Read More
Marketing Magic

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

Why investing in advertising for your fleet is important.
Michael Ries
July 8, 2021

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily. 


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Marketing Magic

Marketing Magic: 8 local SEO tips for plumbing and mechanical contractors

How to improve your digital marketing strategy.
Danielle Shulman
June 3, 2021

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”


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Marketing Magic

Marketing Magic: Digital marketing tips for enhancing your success

Reach new customers and engage with existing ones.
Becky Brotherton
April 6, 2021

No longer an optional form of advertising, digital marketing has become the norm. 


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Josh Smith

COVID-19 tips for plumbing contractors: How to adjust your mindset and your marketing

Josh Smith Headshot
Josh Smith
May 1, 2020

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.


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DirectMail

Justin Jacobs: Does your direct mail marketing need a touch-up?

Justin Jacobs
Justin Jacobs
January 15, 2020

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads. 


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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
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