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Justin Jacobs is a marketing coach for Hudson,Ink, a national marketing firm for contractors that designs programs to generate more leads, build greater credibility and pursue higher customer retention and referrals. Readers can get a free marketing assessment plan by emailing a polite request to freePMstuff@hudsonink.com or by calling 1-800-489-9099. Be sure to follow Hudson Ink on Facebook, Twitter and LinkedIn for more marketing tips and tricks.