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Home » Topics » Columnists » Marketing Magic

Marketing Magic
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Adams Hudson

9 tips on getting customers to help write your web content

Improve your website’s search results.
Adams Hudson
Adams Hudson
July 29, 2014
No Comments

Creating fresh, interesting content for your website can seem like a never-ending task.


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Adams Hudson

The language of sales closings

Words have made and ruined careers.
Adams Hudson
Adams Hudson
June 26, 2014
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Speak in terms to which your customers can relate.


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Adams Hudson

Do’s and don’ts of social media

Why your social media marketing is suffering.
Adams Hudson
Adams Hudson
May 21, 2014
No Comments

Follow these rules to make sure you don’t fall into a social media trap.


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Adams Hudson

Profitable customer retention tool

You need a strong customer retention newsletter program.
Adams Hudson
Adams Hudson
April 22, 2014
No Comments

Stand out from the competition with an effective newsletter.


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Adams Hudson

Create effective customer newsletters

A syndicated newsletter with some customization will save you time.
Adams Hudson
Adams Hudson
March 17, 2014
No Comments

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.


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Adams Hudson

The priceless power of publicity

And how to get it for free.
Adams Hudson
Adams Hudson
February 20, 2014
No Comments

Publicity is the most powerful form of marketing communication your plumbing company can possibly have. There is a wave of influence in your market, merely waiting to slosh one side or the other. Most watch. Some hope that it visits them.


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Adams Hudson

Top nine direct mail mistakes

Make these marketing pieces work for you to increase sales leads.
Adams Hudson
Adams Hudson
January 23, 2014
No Comments

Direct mail can be the most lucrative marketing tool you’ll ever use — if you use it correctly. Yet most plumbers waste wads of money on ineffective mailings because they don’t know how to do it right. Direct mail offers the advantage of laser-like targeting, where you can pick your list exactly.


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Adams Hudson

Holiday marketing strategies

Cultivate goodwill now that will pay off in January.
Adams Hudson
Adams Hudson
December 19, 2013
No Comments

Whoa — is the end of this year really around the corner? Maybe, maybe not. As Winston Churchill once said: “Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.” I’m sure that explained everything very well.


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Adams Hudson

How to increase Facebook fans

My son increased his band’s page by 344%; you can, too.
Adams Hudson
Adams Hudson
November 18, 2013
No Comments

It’s no secret I want to kill social media. I consider 72.3% of it a cocktail party with no end and even less point. Yet the remaining percentage has some viability for business. The more we experiment, the more we throw out the useless, the more I see a twinkle of marketing light at the end of the tunnel.


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Adams Hudson

The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
Adams Hudson
Adams Hudson
October 18, 2013
No Comments

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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