Marketing Magic

Marketing Magic: The secret to success may be a tool you're not using

Wed, 11 Jan 2023 00:00:00 -0500

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.

Marketing Magic: Goodbye, Google Analytics; Hello, GA4

Wed, 08 Jun 2022 00:00:00 -0400

By now, you may have heard that by July 2023, Google Analytics is shutting down for good, as Google replaces the analytics service with GA4. Why is this happening, and what does it mean for tracking my website analytics?

Hernan Charry: 4 overlooked mistakes plumbers make in their SEO strategy

Fri, 06 May 2022 00:00:00 -0400

Plumbers and their customers are living in a digital age, which means more potential clients are finding a plumber online via Google searches. If more customers are finding plumbers on Google, then it is important that you take the right steps to ensure you are the plumber they find.

Marketing Magic: Secure market dominance during a home improvement boom

Thu, 07 Oct 2021 00:00:00 -0400

There’s no question that the demand for home improvement projects is red hot.

Marketing Magic: Before you talk to the media, read this

Wed, 08 Sep 2021 00:00:00 -0400

One of the toughest calls I receive as the owner of a public relations agency specializing in the home services industry is from a plumbing or mechanical business owner asking for my help after they find themselves, or their business, in the middle of a crisis.

Marketing Magic: How contractors can get the most out of their fleet graphics and branding

Thu, 08 Jul 2021 00:00:00 -0400

According to a white paper authored by venture capital firm ARD Ventures, each fleet vehicle, on average, receives between 30,000 -70,000 impressions daily.

Marketing Magic: 8 local SEO tips for plumbing and mechanical contractors

Thu, 03 Jun 2021 00:00:00 -0400

Many plumbing contractors ask the question: “What is the best way to advertise my business locally?”

Marketing Magic: Digital marketing tips for enhancing your success

Tue, 06 Apr 2021 00:00:00 -0400

No longer an optional form of advertising, digital marketing has become the norm.

COVID-19 tips for plumbing contractors: How to adjust your mindset and your marketing

Fri, 01 May 2020 14:02:00 -0400

By following the tips below, you can mitigate the negative impact of COVID-19 on your business and lay some groundwork that will make your company more successful in the long run.

Justin Jacobs: Does your direct mail marketing need a touch-up?

Wed, 15 Jan 2020 10:40:00 -0500

Direct mail hits on the high points that anyone would want from an effective marketing campaign: Print builds trust more easily than digital ads.

Adams Hudson: When sales meets marketing

freePMstuff@hudsonink.com (Adams Hudson) — Thu, 06 Dec 2018 00:00:00 -0500

Sales and marketing aren’t the same thing, but they can be powerful when combined.

Adams Hudson: Popular isn’t always profitable

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 28 Nov 2018 00:00:00 -0500

Why we do what we do” is why I do what I do. My job is to “change behavior.

Adams Hudson: Marketing secrets from online giants

freePMstuff@hudsonink.com (Adams Hudson) — Mon, 22 Oct 2018 00:00:00 -0400

Contractors are poised to use marketing method previously reserved for billionaires.

Adams Hudson: How much experience is too much?

freePMstuff@hudsonink.com (Adams Hudson) — Tue, 18 Sep 2018 00:00:00 -0400

Don’t let experience turn into complacency and a lack of differentiation.

Adams Hudson: The biggest business lie

freePMstuff@hudsonink.com (Adams Hudson) — Tue, 28 Aug 2018 00:00:00 -0400

Sometimes, love isn’t all you need.

Adams Hudson: Why plumbing businesses go under

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 18 Jul 2018 00:00:00 -0400

All three of these elements must be in place for a business to survive.

Adams Hudson: How not to choose a contractor

freePMstuff@hudsonink.com (Adams Hudson) — Fri, 22 Jun 2018 00:00:00 -0400

Selling — even upselling — is a service, and let no one tell you differently.

Adams Hudson: How to get and convert more leads

freePMstuff@hudsonink.com (Adams Hudson) — Fri, 25 May 2018 00:00:00 -0400

You’ve already paid for the lead, so why not extract its full value?

Adams Hudson: 3 marketing mistakes to avoid

freePMstuff@hudsonink.com (Adams Hudson) — Fri, 27 Apr 2018 00:00:00 -0400

Not every ad is for leads, and your message is more important than you think.

Adams Hudson: The problem with 'thermometer marketing'

freePMstuff@hudsonink.com (Adams Hudson) — Thu, 29 Mar 2018 00:00:00 -0400

Are you being proactive about your marketing plan?

Adams Hudson: The value of publicity

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 28 Feb 2018 00:00:00 -0500

Working with the media can help boost your company image.

Hudson: Why you need a marketing plan

freePMstuff@hudsonink.com (Adams Hudson) — Tue, 30 Jan 2018 00:00:00 -0500

If I can learn to be a planner, then you can, too.

Manage expectations and avoid disappointment

freePMstuff@hudsonink.com (Adams Hudson) — Fri, 29 Dec 2017 00:00:00 -0500

A ‘differentiation standard’ can help you stand out from the rest as a top contractor.

Tips for strong business marketing

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 29 Nov 2017 00:00:00 -0500

These tips will set you up for success heading into 2018.

What’s keeping you from closing more?

freePMstuff@hudsonink.com (Adams Hudson) — Mon, 30 Oct 2017 00:00:00 -0400

Don’t make these seven sales mistakes.

Your image affects your bottom line

freePMstuff@hudsonink.com (Adams Hudson) — Fri, 29 Sep 2017 00:00:00 -0400

Does your marketing give your company the image it deserves?

The untold profit in customer relationships

freePMstuff@hudsonink.com (Adams Hudson) — Tue, 29 Aug 2017 00:00:00 -0400

Your marketing budget should include customer-retention programs.

The simple task of selling

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 26 Jul 2017 00:00:00 -0400

Your job is to solve your customers’ problems.

Developing an integrated marketing plan

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 28 Jun 2017 00:00:00 -0400

Design your plan to include the entire world of integrated messages.

Top Tips to help you close the sale

freePMstuff@hudsonink.com (Adams Hudson) — Wed, 24 May 2017 00:00:00 -0400

Follow these handy rules to help seal the deal every time.