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Home » Topics » Columnists » Marketing Magic

Marketing Magic
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Adams Hudson

Why your website isn’t selling

Adams Hudson
Adams Hudson
April 28, 2017
No Comments

Content is king when it comes to improving traffic and generating leads.


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Adams Hudson

How to be trade-show savvy

Market and sell better during events without resorting to circus tactics.
Adams Hudson
Adams Hudson
March 28, 2017
No Comments

A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays.


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Adams Hudson

What does your marketing say about you?

Adams Hudson
Adams Hudson
February 8, 2017
No Comments

What do you see when you look in the mirror?


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Adams Hudson

5 hot tips for ending the year with a bang

Signed, sealed, delivered.
Adams Hudson
Adams Hudson
December 11, 2016
No Comments

Start 2017 on the right foot.


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Adams Hudson

Use holiday cards to stand out this season

How to remember every customer.
Adams Hudson
Adams Hudson
November 29, 2016
No Comments

Stand out this holiday season and you won’t be forgotten.


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Adams Hudson

Balance and better lead generation

Catch the gold slipping through your fingers.
Adams Hudson
Adams Hudson
October 31, 2016
No Comments

Balance is hard to achieve in marketing.


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Adams Hudson

The profitable marketing of customer relationships

Two kinds of retention.
Adams Hudson
Adams Hudson
September 28, 2016
No Comments

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.


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Adams Hudson

Maximizing the result of branding

The X factor in your marketing.
Adams Hudson
Adams Hudson
August 30, 2016
No Comments
Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.
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Adams Hudson

Selling seasons and reasons

It’s a tricky balance. Techs are technical; salespeople are salesy.
Adams Hudson
Adams Hudson
July 27, 2016
No Comments

What your techs need to know.


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Adams Hudson

Don't play the victim card when business falls off

I guess I could’ve gone “victim” and sued the contractor who installed the fire extinguisher and the fire extinguisher company for not softening the edges of said unit.
Adams Hudson
Adams Hudson
May 25, 2016
No Comments

Shift your message to fit your true buyer.


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