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Home » Topics » Marketing Magic

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Adams Hudson

Why your website isn’t selling

Adams Hudson
Adams Hudson
April 28, 2017

Content is king when it comes to improving traffic and generating leads.


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Adams Hudson

How to be trade-show savvy

Market and sell better during events without resorting to circus tactics.
Adams Hudson
Adams Hudson
March 28, 2017

A trade show is like a circus,” said an observer. “You’ve got a massive parade in one big area, with all the hucksters and dazzling displays.


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Adams Hudson

What does your marketing say about you?

Adams Hudson
Adams Hudson
February 8, 2017

What do you see when you look in the mirror?


Read More
Adams Hudson

5 hot tips for ending the year with a bang

Signed, sealed, delivered.
Adams Hudson
Adams Hudson
December 11, 2016

Start 2017 on the right foot.


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Adams Hudson

Use holiday cards to stand out this season

How to remember every customer.
Adams Hudson
Adams Hudson
November 29, 2016

Stand out this holiday season and you won’t be forgotten.


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Adams Hudson

Balance and better lead generation

Catch the gold slipping through your fingers.
Adams Hudson
Adams Hudson
October 31, 2016

Balance is hard to achieve in marketing.


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Adams Hudson

The profitable marketing of customer relationships

Two kinds of retention.
Adams Hudson
Adams Hudson
September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.


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Adams Hudson

Maximizing the result of branding

The X factor in your marketing.
Adams Hudson
Adams Hudson
August 30, 2016
Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.
Read More
Adams Hudson

Selling seasons and reasons

It’s a tricky balance. Techs are technical; salespeople are salesy.
Adams Hudson
Adams Hudson
July 27, 2016

What your techs need to know.


Read More
Adams Hudson

Don't play the victim card when business falls off

I guess I could’ve gone “victim” and sued the contractor who installed the fire extinguisher and the fire extinguisher company for not softening the edges of said unit.
Adams Hudson
Adams Hudson
May 25, 2016

Shift your message to fit your true buyer.


Read More
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IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

NIBCO Press Solutions

NIBCO Press Solutions

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AI can boost efficiency and profitability for plumbing, HVAC contractors

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    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
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    • GREEN PLUMBING & MECHANICAL
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