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Home » marketing

Articles Tagged with ''marketing''

Two home-owners sitting on a couch, with "Make your house feel this good" and "The switch is on" written above them.

CAHPP and Xpedition Launch New Campaign "If These Walls Could Talk"

The California Heat Pump Partnership (CAHPP), a public-private coalition working to accelerate heat pump awareness and adoption across the state,
Plumbing & Mechanical Editorial Staff
May 13, 2026

The campaign is built around an initiative led by the Building Decarbonization Coalition that targets both homeowners and the contractors who influence their decisions, with the goal of building heat pump familiarity before the emergency moment arrives.


Read More
Plumber Interview
Guest Editorial | Heather Ripley

The biggest interview mistakes plumbing contractors make with journalists

Strategic media coverage can elevate your company's reputation and position your leadership as industry experts.
Heather Ripley
Heather Ripley
April 27, 2026
As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.
Read More
The truck for Skagit Plumbing.

Truck of the Month: Skagit Plumbing

This Sedro-Woolley, WA. based company's truck design encompasses all of the things that make their business unique.
Kristen Bayles 200x200 headshot
Kristen R. Bayles
March 30, 2026

Designed by Lemon Seed Marketing, this trucks design is unique, bold and tells a story. 


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The Family Plumber Team
Guest Editorial | Mike Prencavage Jr. & Chris Lollini

Building a profitable plumbing business in an uncertain market

Why efficiency, community trust and disciplined leadership are becoming the real growth levers for contractors.
Chris Lollini circle headshot updated 200x200
Chris Lollini
Mike Prencavage Jr.
Mike Prencavage Jr.
March 20, 2026
The next era of the trades won’t be dominated solely by the most prominent brands or the loudest marketers. It will be shaped by operators who understand efficiency, protect their margins, and invest in genuine relationships.
Read More
The Truck for Plumbing Outfitters.

Truck of the Month: Plumbing Outfitters

This Austin, Texas based company features a nature-inspired look for their fleet.
February 27, 2026

Designed by Lemon Seed Marketing, Plumbing Outfitters' truck design is inspired by the company's love for all-things outdoors. 


Read More
Home Construction Staff
Guest Editorial | Heather Ripley

Trust means more than ever in 2026

In the home service industry, your reputation has always mattered. But in 2026, it is everything.
Heather Ripley
Heather Ripley
February 18, 2026
Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.
Read More
The logo for CEO Warrior's webinar series.

CEO Warrior to host free webinar February 12th

The webinar will focus on marketing mastery.
February 10, 2026

Google keeps changing. Local Service Ads are everywhere. Meta updates roll out constantly. AI tools are flooding the market. And contractors are left wondering what’s actually worth their time and money.


Read More
The Cerro booth at AHR Expo 2026.

Cerro Flow Products LLC announces new brand identity

The company's new identity is centered on customer partnership.
February 5, 2026

The rebrand was inspired by customer, partner and employee feedback.


Read More
Engineer, architect and business man working on the engineering project at construction site.
Guest Editorial | Jim Hinshaw & Christopher Lollini

From grassroots to Google: Turning community engagement into online visibility

You’re already doing marketing right — you just don’t know it yet.
Chris Lollini circle headshot updated 200x200
Chris Lollini
Jim Hinshaw
January 27, 2026

With a few intentional steps, you can make sure the work you do in your community not only wins hearts, but also helps you win searches.


Read More
Several people discussing colors and marketing.

Branding that works as hard as your crew

Crystal Williams explains why modern homeowners and employees evaluate contractors long before the first call, and how to make your brand count.
Kristen Bayles 200x200 headshot
Kristen R. Bayles
January 16, 2026

Thoughtful, consistent branding can enhance reputation, recruiting, and retention, all while strengthening the bottom line.


Read More
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