The Armbrust Plumbing team recently had a redesign of their fleet of 18 trucks, with the help of Lemon Seed Marketing. Featuring bright blue and green, partnered with an elegant navy blue, the real star of the truck is the knight.
As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.
The campaign is built around an initiative led by the Building Decarbonization Coalition that targets both homeowners and the contractors who influence their decisions, with the goal of building heat pump familiarity before the emergency moment arrives.
As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.
The next era of the trades won’t be dominated solely by the most prominent brands or the loudest marketers. It will be shaped by operators who understand efficiency, protect their margins, and invest in genuine relationships.
Homeowners are more selective than ever, and in a crowded marketplace, their choice often comes down to which company they trust most. Public relations plays a critical role in shaping, strengthening and protecting your reputation.