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Home » marketing

Articles Tagged with ''marketing''

Engineer, architect and business man working on the engineering project at construction site.
Guest Editorial | Jim Hinshaw & Christopher Lollini

From grassroots to Google: Turning community engagement into online visibility

You’re already doing marketing right — you just don’t know it yet.
Chris Lollini circle headshot updated 200x200
Chris Lollini
Jim Hinshaw
January 27, 2026

With a few intentional steps, you can make sure the work you do in your community not only wins hearts, but also helps you win searches.


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Several people discussing colors and marketing.

Branding that works as hard as your crew

Crystal Williams explains why modern homeowners and employees evaluate contractors long before the first call, and how to make your brand count.
Kristen Bayles 200x200 headshot
Kristen R. Bayles
January 16, 2026

Thoughtful, consistent branding can enhance reputation, recruiting, and retention, all while strengthening the bottom line.


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Heather Ripley addressing a crowd, with her book "Next Level Now."

Heather Ripley launches updated “Next Level Now” book for home services

Public relations veteran shares insights and best practices for residential service companies to grow their business.
December 18, 2025

Originally released in 2021, Ripley's updated “Next Level Now” is now available on Amazon. 


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The Contractor Commerce logo.

Contractor Commerce selects Ripley PR as agency of record

The companies aim for this partnership to amplify Contractor Commerce's mission to empower contractors with e-commerce tools.
December 17, 2025

Ripley PR has been named agency of record for Contractor Commerce, supporting the company’s efforts to expand brand visibility and thought leadership across the plumbing, HVAC and electrical sectors as demand for contractor-led e-commerce continues to grow.


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Rosemarie Ascherl and Matt Sonnhalter accepting the PRSA Rocks Award.

Sonnhalter wins PRSA Rocks Award

Sonnhalter wins a gold award in “B2B Campaign” category on behalf of NIBCO.
December 2, 2025

The campaign blended strategic media outreach, social media engagement and storytelling to highlight NIBCO’s legacy of innovation, family leadership and commitment to education within the skilled trades.


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A photo from a former Lemon Seed marketing convention.

Lemon Seed "rolls out the red carpet" for home service marketing at its 2026 conference

The sixth annual event, entitled “At the Movies,” will bring together contractors, marketers and business leaders.
November 21, 2025

Contractors and home service brands will gather in Texas this winter as Lemon Seed Marketing brings back its marketing conference, “At the Movies.”


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The logo for Lemon Seed Marketing.

Lemon Seed Marketing recognized as a 2025 Inc. Power Partner Award winner

The annual list recognizes B2B companies that help entrepreneurs build and scale for the future.
November 6, 2025

Selected in the Creative & Branding category, Lemon Seed earned high praise from clients for its work helping home service businesses strengthen their brands, build customer trust and achieve growth.


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The announcement of Skagit Plumbing as the winner of the GABS.

Lemon Seed Marketing reveals Great American Brand Story winner at Service World Expo

A Washington-based plumbing company won the Great American Brand Story contest.
October 29, 2025

The brand strategy agency and its 10 partners transform Skagit Plumbing with a $150,000 branding package that included a new look, PR campaign and other promotional services


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Infographic with Heather Ripley about the PHCC CONNECT apperance.

Ripley PR founder and CEO Heather Ripley to present at PHCC CONNECT 2025

The public relations veteran will share strategies for brand-building and community connection.
October 22, 2025

PHCC CONNECT will take place Oct. 27-30 in Grand Rapids, Michigan.


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The BDR logo.

BDR launches marketing courses for home service professionals

The new training programs are available now.
October 21, 2025

New training resource aims to equip contractors with the complete playbook for marketing success, positioning them for improved lead generation and increased brand awareness.


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