Items Tagged with 'marketing'

Casey Welch once thought home services might be a stop on the way to something more glamorous. Nearly 16 years later, she’s using creativity to make the trades stand out, generate opportunities for technicians and encourage more women to enter the field.

Andrea Reagan believes a strong brand should do more than attract customers. By pairing authenticity and creativity with business results, she’s helping build a company culture employees are proud to represent.

One plumbing client introduced Jen McKee to the trades. Today, she’s helping home service businesses use social media to showcase their people, build customer trust, and tell the stories behind their brands.

The educational curriculum is complemented by local experiences beginning with an optional tour of McWilliams Heating, Cooling & Plumbing and a Zoo Brew Opening Party at Lufkin’s Ellen Trout Zoo on Wednesday, March 3. 

In a category where the first contractor to respond wins the job more than 70% of the time, a six-hour window is not slow — it is a forfeit.

A frozen pipe at 9 p.m. doesn't wait for business hours, and neither does the homeowner calling about it.

The Knoxville, Tennessee-based company has been in business for 16 years, and is expanding beyond plumbing to add heating and air services. For owner Jamie Foster, that growth presented an opportunity to rethink the company’s longtime branding.

Filling the role vacated by Wade Peterson (retired), Kim Laurette will be responsible for driving sales and marketing strategies and will report to Geoffrey Holloway.

A familiar name can make all the difference when a homeowner needs help fast. That's why building brand recognition before the emergency can give plumbing and mechanical contractors an edge when customers are ready to call.

Through the partnership, Contractor Commerce will work with Mediagistic to help contractors connect digital marketing efforts with online pricing, AI-guided buying, quote comparison, financing, memberships, deposits, scheduling and ecommerce tools.