This year, PM asked some of its columnists, as well as industry organizations and truck-wrapping companies to vote.
November 14, 2017
1st place is Zoom Drain, February 2017.
“My runner-up would be Cabrillo,” PM columnist and Blue Collar Coach Kenny Chapman says. “Graphics exude trust, easy to read. My tips are to keep it simple, bold and easy to read. Less is more; keep it client-focused.” “It is eye-catching and features nice colors,” Compton notes of her runner-up pick. “Also, the name is big, and the art is memorable.”
“This wrap is subtle but clever,” PM columnist Julius Ballanco notes of his runner-up pick. “I like the use of red, white and blue, which gives a patriotic feel without being overt. I also like the ‘dad-tested and mom-approved’ slogan. The name is simple, the phone number is easily remembered, and the website is readily identifiable.
“I also like the reference to social media on the back door,” he adds.
“I’m choosing Splash Plumbing for the wrap of the year,” Chapman says. “I like that it is easy to read and has a good graphic, and the phone number is big, bold and easy to remember.”
“A pipe wrench says plumbing to just about everyone right away,” Ballanco says. “One, you don’t have to figure out that the truck is a plumbing truck. Two, the phone number couldn’t be simpler — 1-800-plumbing. Three, it is easy to remember the message on the truck. “Also, the message is enticing in that the visit is free if it is not the same day,” he adds.
“My vote is for Budget,” Service Nation Senior Vice President David Heimer says. “For one, the bright contrasting colors draw attention without being garish. Also, there is a proper hierarchy of information — name, services provided, contact. It is clear, easy to remember and professional-looking. Plus, happy colors reinforced with the happy face just equal a smile.”
“I like the bright colors,” PM columnist Ray Wohlfarth says of his runner-up pick. “They definitely catch your eye, which is important.”
“The PAR Group trucks are my favorite,” Wohlfarth says. “Having a finger in the leaking pipe, visually shows what they do.”
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