Items Tagged with 'business strategy'

AI can do more than offer advice. With the right business context, it can turn a consultant’s playbook into scripts, processes, and workflows a contractor can put to work. Here’s where AI can replace costly playbook work, and where human judgment still matters.

A frozen pipe at 9 p.m. doesn't wait for business hours, and neither does the homeowner calling about it.

A familiar name can make all the difference when a homeowner needs help fast. That's why building brand recognition before the emergency can give plumbing and mechanical contractors an edge when customers are ready to call.

Understanding where business intelligence leaks occur can help contractors improve cash flow, strengthen margins and make smarter operational decisions.

TV ads can build awareness, but earned media builds trust. Learn how a strong public relations strategy can position your company as the local expert, increase credibility, and keep your business top of mind when customers need to make a call.

Artificial intelligence won't fix broken workflows. It will simply expose them, says Powerhouse Consulting Group's Jenny Benbrook.

Thinking about acquiring another plumbing company? Growth can be appealing, but an acquisition may create more challenges than opportunities, especially if you plan to sell your business in the near future. Learn why debt, integration hurdles, operational risks and buyer perceptions can impact your company’s value, and what business owners should consider before making a move.

When a homeowner under 50 opens ChatGPT, Claude, Perplexity, or Google AI Overviews and asks "my AC stopped working — who do I call" or "best plumber in my city," the answer is almost never one of the 230,000 small or independent contractors in the U.S.