When a homeowner under 50 opens ChatGPT, Claude, Perplexity, or Google AI Overviews and asks "my AC stopped working — who do I call" or "best plumber in my city," the answer is almost never one of the 230,000 small or independent contractors in the U.S.
As a contractor, one area you may overlook or may not fully understand is how media visibility can promote your business more effectively than traditional marketing or advertising.
It’s tempting to chase new work without fully evaluating whether the project aligns with operation capacity or financial structure. We’ve all heard, “bigger is better,” after all. However, contractors need to establish clear criteria before pursuing additional work. That includes evaluating a few key factors.
According to recent research by Google, 70% of customers now take over a day to decide on which company to go to for both plumbing and HVAC jobs – even worse, 40% take up to a whole week. That means by not following up, you could be missing out on thousands in lost revenue.
Faced with costly turnover and a tightening labor market, Cooper’s Plumbing & Air partnered with Reins to launch an equity-based incentive system that gives employees real ownership in the business. The approach has boosted retention, strengthened culture, and offers a model for how contractors can keep teams engaged beyond paychecks alone.
This partnership aims to help service businesses save on fuel and prevent fraud.
September 15, 2025
The businesses have teamed up to launch a GPS-powered fuel management solution for service businesses. By integrating Coast’s smart fuel card technology with FleetSharp GPS tracking, businesses gain real-time control over fuel spending and fraud prevention
The facility is poised to strengthen both the local community, and the broader industry. It is a centralized hub for production, and for Viega customers to learn and train.