Matt Michel: Service Plumbing Pros

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As long as you have a license, starting a plumbing company is easy. Succeeding, on the other hand, is not. 

It is harder than ever to recruit plumbers, which is why you need to pay extra attention to your recruiting brochure. You do have a recruiting brochure, right? No? Well, here is why you need one and the eight things to include.

There appears to be two kinds of people in this world. There are the whiners who believe the world owes them and the winners who believe they owe it to themselves to give the world their best.  Which are you?

All contractors start small, though no contractor needs to remain small. Sadly, when plumbers remain small, it is usually because they tell themselves one of the following nine lies.

Every other year, ISH, the world’s largest PHC trade show is held in Frankfurt Germany.

Contrary to popular belief, the customer is not always right. However, right or wrong, the customer is always the customer.

One of the greatest financial assets of a plumbing company is its fleet of service vehicles. Most plumbers treat these as a necessary expense, seeking to minimize their outlays. This is a mistake.  Trucks are mobile billboards that can drive brand awareness, brand safety and calls.  The following is a list of 12 mistakes plumbing contractors frequently make in their truck ID programs.

It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?

Plumbers, like most technical people, value their technical skills above all else. Consumers, who have little ability to discern good plumbing from poor or average work, tend to judge plumbers based on their soft skills. Ignoring the soft skills is like ignoring half of a repair. Here is a 10-point soft skills checklist for your team.

The basics of plumbing may be timeless, but the products are changing as technology evolves and demographics shift. For the modern plumber who embraces opportunity, these products offer new and enhanced revenue streams. Here are seven you should offer.