Matt Michel: Service Plumbing Pros

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It sounds simple, but few marketing efforts begin with a clearly defined objective. What, specifically, do you want to accomplish?

Plumbers, like most technical people, value their technical skills above all else. Consumers, who have little ability to discern good plumbing from poor or average work, tend to judge plumbers based on their soft skills. Ignoring the soft skills is like ignoring half of a repair. Here is a 10-point soft skills checklist for your team.

The basics of plumbing may be timeless, but the products are changing as technology evolves and demographics shift. For the modern plumber who embraces opportunity, these products offer new and enhanced revenue streams. Here are seven you should offer.

The annual event takes place Oct. 10-12 in Las Vegas.

Some skills can be taught, but the desire must already be in place.

The most profitable plumbing contractors keep an open mind.

Make sure you’re charging enough to make a profit.

Maximize your word-of-mouth referrals.

These actions can help you become a trusted member of your community.

Mistakes happen, but how you respond makes all the difference.